{"id":5251,"date":"2019-12-25T10:09:03","date_gmt":"2019-12-25T03:09:03","guid":{"rendered":"https:\/\/wincolaw.com.vn\/?p=5251"},"modified":"2019-12-25T10:09:03","modified_gmt":"2019-12-25T03:09:03","slug":"xac-lap-quyen-so-huu-va-quan-tri-nhan-hieu-cua-cac-doanh-nghiep-viet-nam","status":"publish","type":"post","link":"https:\/\/wincolaw.com.vn\/vi\/xac-lap-quyen-so-huu-va-quan-tri-nhan-hieu-cua-cac-doanh-nghiep-viet-nam.html","title":{"rendered":"X\u00e1c l\u1eadp quy\u1ec1n s\u1edf h\u1eefu v\u00e0 qu\u1ea3n tr\u1ecb nh\u00e3n hi\u1ec7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam"},"content":{"rendered":"

Quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7<\/a>, \u0111\u1eb7c bi\u1ec7t l\u00e0 quy\u1ec1n s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p ng\u00e0y c\u00e0ng c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng v\u00e0 mang t\u00ednh s\u1ed1ng c\u00f2n \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, kinh doanh.<\/h2>\n

M\u1ed9t trong c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng quan tr\u1ecdng c\u1ee7a quy\u1ec1n s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p m\u00e0 doanh nghi\u1ec7p quan t\u00e2m ngay t\u1eeb khi kh\u1edfi nghi\u1ec7p \u0111\u00f3 l\u00e0 nh\u00e3n hi\u1ec7u<\/a> cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 do doanh nghi\u1ec7p \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng. Kh\u00e1i qu\u00e1t v\u1ec1 gi\u00e1 tr\u1ecb l\u1ee3i \u00edch c\u0169ng nh\u01b0 t\u1ea7m quan tr\u1ecdng c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 \u0111\u1ed9c quy\u1ec1n nh\u00e3n hi\u1ec7u<\/a>, qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 c\u1ee7a doanh nghi\u1ec7p, b\u00e0i vi\u1ebft \u0111\u1ec1 xu\u1ea5t m\u1ed9t v\u00e0i khuy\u1ebfn ngh\u1ecb nh\u1eb1m gi\u00fap doanh nghi\u1ec7p nh\u1eadn th\u1ee9c r\u00f5 v\u00e0 qu\u1ea3n tr\u1ecb hi\u1ec7u qu\u1ea3 nh\u00e3n hi\u1ec7u c\u1ee7a m\u00ecnh trong th\u1eddi gian t\u1edbi.<\/p>\n

Nh\u00e3n hi\u1ec7u v\u00e0 gi\u00e1 tr\u1ecb nh\u00e3n hi\u1ec7u mang l\u1ea1i cho doanh nghi\u1ec7p<\/strong><\/p>\n

Hi\u1ec7n nay, thu\u1eadt ng\u1eef \u201cnh\u00e3n hi\u1ec7u\u201d v\u00e0 \u201cth\u01b0\u01a1ng hi\u1ec7u\u201d \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00e1 r\u1ed9ng r\u00e3i trong \u0111\u1eddi s\u1ed1ng kinh t\u1ebf – x\u00e3 h\u1ed9i. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c 2 thu\u1eadt ng\u1eef n\u00e0y, v\u1eabn c\u00f2n c\u00f3 s\u1ef1 nh\u1ea7m l\u1eabn v\u1ec1 kh\u00e1i ni\u1ec7m, coi 2 thu\u1eadt ng\u1eef n\u00e0y l\u00e0 1. Tuy nhi\u00ean, tr\u00ean ph\u01b0\u01a1ng di\u1ec7n ph\u00e1p l\u00fd, kh\u00e1i ni\u1ec7m \u201cnh\u00e3n hi\u1ec7u\u201d \u0111\u01b0\u1ee3c lu\u1eadt h\u00f3a qu\u1ed1c t\u1ebf c\u0169ng nh\u01b0 ph\u00e1p lu\u1eadt Vi\u1ec7t Nam b\u1ea3o h\u1ed9, c\u00f2n \u201cth\u01b0\u01a1ng hi\u1ec7u\u201d th\u00ec kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c lu\u1eadt h\u00f3a. Theo \u0111\u00f3, nh\u00e3n hi\u1ec7u l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc b\u1ea3o h\u1ed9 th\u00f4ng qua vi\u1ec7c c\u1ea5p gi\u1ea5y ch\u1ee9ng nh\u1eadn \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u<\/a> (c\u00f3 t\u00ednh h\u1eefu h\u00ecnh).<\/p>\n

Trong th\u1ef1c t\u1ebf, thu\u1eadt ng\u1eef \u201cnh\u00e3n hi\u1ec7u\u201d v\u00e0 \u201cth\u01b0\u01a1ng hi\u1ec7u\u201d \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c b\u1ed1i c\u1ea3nh kh\u00e1c nhau, d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 ph\u00e1p l\u00fd thu\u1eadt ng\u1eef \u201cnh\u00e3n hi\u1ec7u\u201d th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, c\u00f2n \u1edf g\u00f3c \u0111\u1ed9 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p (DN) th\u00ec maketing, ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef “th\u01b0\u01a1ng hi\u1ec7u” nhi\u1ec1u h\u01a1n. V\u1edbi ch\u1ee9c n\u0103ng l\u00e0 d\u1ea5u hi\u1ec7u d\u00f9ng \u0111\u1ec3 ph\u00e2n bi\u1ec7t h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n kh\u00e1c nhau, nh\u00e3n hi\u1ec7u l\u00e0 c\u00f4ng c\u1ee5 th\u1ef1c hi\u1ec7n ch\u1ee9c n\u0103ng n\u00e0y \u0111\u1ec3 r\u1ed3i t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng n\u00ean uy t\u00edn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a DN trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn \u0111\u00fang s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 m\u00ecnh mu\u1ed1n l\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p.<\/p>\n

Khi DN c\u00f3 nh\u00e3n hi\u1ec7u<\/a>, s\u00e1ng ch\u1ebf, ki\u1ec3u d\u00e1ng c\u00f4ng ngh\u1ec7<\/a>… \u00e1p d\u1ee5ng cho s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9, c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng s\u1edf h\u1eefu tr\u00ed tu\u1ec7<\/a> n\u00e0y s\u1ebd tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n c\u1ee7a DN v\u00e0 mang l\u1ea1i kh\u00e1 nhi\u1ec1u l\u1ee3i th\u1ebf cho DN, c\u1ee5 th\u1ec3 nh\u01b0:<\/p>\n

– L\u1ee3i th\u1ebf ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m: <\/em>S\u1edf h\u1eefu tr\u00ed tu\u1ec7<\/a> n\u00e2ng cao ni\u1ec1m tin, s\u1ef1 t\u1ef1 tin v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng; cung c\u1ea5p h\u00ecnh \u1ea3nh, danh ti\u1ebfng v\u00e0 s\u1ef1 nh\u1eadn di\u1ec7n kh\u00e1c bi\u1ec7t cho DN, nh\u1edd \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n, ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c.<\/p>\n

– L\u1ee3i th\u1ebf c\u1ea1nh tranh:<\/em> Quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7<\/a> l\u00e0 \u0111\u1ed9c quy\u1ec1n, do \u0111\u00f3 khi n\u1eafm gi\u1eef \u0111\u1ed9c quy\u1ec1n v\u1ec1 nh\u00e3n hi\u1ec7u, ki\u1ec3u d\u00e1ng v\u00e0 s\u00e1ng ch\u1ebf<\/a> cho m\u1ed9t s\u1ea3n ph\u1ea9m th\u00ec \u0111\u01b0\u01a1ng nhi\u00ean c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p khai th\u00e1c, s\u1eed d\u1ee5ng c\u00e1c nh\u00e3n hi\u1ec7u, ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p v\u00e0 s\u00e1ng ch\u1ebf<\/a> \u0111\u00f3 \u0111\u1ec3 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m, v\u00ec th\u1ebf DN duy tr\u00ec \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ea1nh tranh \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng. S\u1edf h\u1eefu tr\u00ed tu\u1ec7 l\u00e0 bi\u1ec7n ph\u00e1p ph\u00f2ng th\u1ee7 c\u1ee7a DN tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ti\u1ec1m n\u0103ng. Khi DN \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111\u1ec1u nghi\u00ean c\u1ee9u t\u00ecm ki\u1ebfm nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 lo\u1ea1i b\u1ecf s\u1ea3n ph\u1ea9m \u0111\u00f3, m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u1ee7a \u0111\u1ed1i th\u1ee7 l\u00e0 t\u00ecm xem s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a DN c\u00f3 vi ph\u1ea1m quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 hay kh\u00f4ng, do \u0111\u00f3, vi\u1ec7c s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a DN \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 s\u1ebd l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

– N\u00e2ng cao gi\u00e1 tr\u1ecb DN: <\/em>Quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 khi \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 s\u1ebd tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n v\u00e0 v\u00ec th\u1ebf s\u1edf h\u1eefu tr\u00ed tu\u1ec7 c\u0169ng c\u00f3 th\u1ec3 chuy\u1ec3n giao, chuy\u1ec3n nh\u01b0\u1ee3ng. C\u00e1c DN \u0111ang s\u1edf h\u1eefu nh\u1eefng nh\u00e3n hi\u1ec7u c\u00f3 danh ti\u1ebfng, b\u00ean c\u1ea1nh vi\u1ec7c t\u1ef1 khai th\u00e1c \u0111\u1ed9c quy\u1ec1n s\u1eed d\u1ee5ng quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 \u0111\u1ec3 s\u1ea3n xu\u1ea5t, kinh doanh s\u1ea3n ph\u1ea9m, DN c\u00f3 th\u1ec3 chuy\u1ec3n giao quy\u1ec1n s\u1eed d\u1ee5ng nh\u00e3n hi\u1ec7u th\u00f4ng qua vi\u1ec7c nh\u01b0\u1ee3ng quy\u1ec1n kinh doanh. Quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 c\u00f2n l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb DN m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3 khi mua b\u00e1n s\u00e1p nh\u1eadp DN; n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ee7a DN trong m\u1eaft ho\u1eb7c c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i tr\u1ee3…<\/p>\n

Th\u1ef1c tr\u1ea1ng \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 \u0111\u1ed9c quy\u1ec1n nh\u00e3n hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p<\/strong><\/p>\n

B\u1ea3o v\u1ec7 c\u00e1c t\u00e0i s\u1ea3n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 n\u00f3i chung v\u00e0 nh\u00e3n hi\u1ec7u n\u00f3i ri\u00eang kh\u00f4ng ch\u1ec9 gi\u00fap DN ch\u1ed1ng l\u1ea1i nh\u1eefng h\u00e0nh vi gian l\u1eadn c\u1ee7a c\u00e1c ch\u1ee7 th\u1ec3 kh\u00e1c, m\u00e0 c\u00f2n gi\u00fap DN t\u1ea1o l\u1eadp gi\u00e1 tr\u1ecb l\u1edbn khi h\u1ea7u h\u1ebft ngu\u1ed3n l\u1ee3i nhu\u1eadn DN c\u00f3 \u0111\u01b0\u1ee3c l\u00e0 nh\u1edd v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a danh ti\u1ebfng, ch\u1ea5t l\u01b0\u1ee3ng, uy t\u00edn c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cung c\u1ea5p nhi\u1ec1u h\u01a1n so v\u1edbi gi\u00e1 tr\u1ecb ngu\u1ed3n v\u1ed1n h\u1eefu h\u00ecnh. Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a PwC Vi\u1ec7t Nam, t\u1ef7 tr\u1ecdng trung b\u00ecnh c\u1ee7a gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh trong t\u1ed5ng gi\u00e1 tr\u1ecb DN t\u1ea1i c\u00e1c DN tr\u00ean th\u1ebf gi\u1edbi n\u0103m 2016 l\u00e0 53%, nh\u01b0ng t\u1ef7 tr\u1ecdng n\u00e0y t\u1ea1i c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam ch\u1ec9 \u0111\u1ea1t 26%…\u00a0 Ch\u00ednh v\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi DN Vi\u1ec7t Nam hi\u1ec7n nay l\u00e0 x\u00e1c l\u1eadp quy\u1ec1n \u0111\u1ed1i v\u1edbi t\u00e0i s\u1ea3n s\u1edf h\u1eefu tr\u00ed tu\u1ec7. T\u00f9y theo \u0111\u1eb7c t\u00ednh c\u1ee7a t\u00e0i s\u1ea3n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 m\u1ee5c \u0111\u00edch DN h\u01b0\u1edbng \u0111\u1ebfn m\u00e0 h\u00ecnh th\u1ee9c s\u1edf h\u1eefu v\u00e0 c\u01a1 s\u1edf x\u00e1c l\u1eadp quy\u1ec1n s\u1ebd c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n

Theo quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt v\u1ec1 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 t\u1ea1i Vi\u1ec7t Nam c\u0169ng nh\u01b0 c\u00e1c qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi, ph\u1ea1m v\u1ecb b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u s\u1ebd theo nguy\u00ean t\u1eafc l\u00e3nh th\u1ed5, c\u00f3 ngh\u0129a l\u00e0 \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u t\u1ea1i qu\u1ed1c gia n\u00e0o th\u00ec \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 t\u1ea1i qu\u1ed1c gia \u0111\u00f3. DN s\u1edf h\u1eefu nh\u00e3n hi\u1ec7u ngo\u00e0i vi\u1ec7c \u0111\u01b0\u1ee3c \u0111\u1ed9c quy\u1ec1n s\u1eed d\u1ee5ng, ng\u0103n c\u1ea5m ng\u01b0\u1eddi kh\u00e1c s\u1eed d\u1ee5ng, \u0111\u1ecbnh \u0111o\u1ea1t, c\u00f2n l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 c\u00e1c DN ch\u1ee7 \u0111\u1ed9ng ch\u1ed1ng l\u1ea1i h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i, b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n cung c\u1ea5p h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 c\u1ee7a DN v\u00e0 ch\u1ee7 nh\u00e3n hi\u1ec7u c\u00f3 quy\u1ec1n y\u00eau c\u1ea7u c\u00e1c c\u01a1 quan ch\u1ee9c n\u0103ng x\u1eed l\u00fd h\u00e0nh vi vi ph\u1ea1m th\u00f4ng qua c\u00e1c bi\u1ec7n ph\u00e1p h\u00e0nh ch\u00ednh, d\u00e2n s\u1ef1, h\u00ecnh s\u1ef1.<\/p>\n

Th\u1ed1ng k\u00ea cho th\u1ea5y, s\u1ed1 \u0111\u01a1n \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u n\u1ed9p t\u1ea1i C\u1ee5c S\u1edf h\u1eefu tr\u00ed tu\u1ec7 Vi\u1ec7t Nam (B\u1ed9 Khoa h\u1ecdc v\u00e0 C\u00f4ng ngh\u1ec7) \u0111ang ng\u00e0y c\u00e0ng t\u0103ng, DN v\u1eeba v\u00e0 nh\u1ecf c\u0169ng \u0111ang d\u1ea7n c\u00f3 s\u1ef1 quan t\u00e2m nh\u1ea5t \u0111\u1ecbnh t\u1edbi v\u1ea5n \u0111\u1ec1 n\u00e0y. Tr\u01b0\u1edbc n\u0103m 1990, m\u1ed7i n\u0103m ch\u1ec9 c\u00f3 kho\u1ea3ng 300 \u0111\u1ebfn 2.000 \u0111\u01a1n \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u, ch\u1ee7 y\u1ebfu l\u00e0 t\u1eeb c\u00e1c DN kinh doanh c\u00f3 nhu c\u1ea7u ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng thi tr\u01b0\u1eddng. Giai \u0111o\u1ea1n t\u1eeb 1990 – 2005, trung b\u00ecnh m\u1ed7i n\u0103m c\u00f3 kho\u1ea3ng 4.500 \u0111\u01a1n \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9. T\u1eeb n\u0103m 2010 \u0111\u1ebfn nay, trung b\u00ecnh m\u1ed7i n\u0103m c\u00f3 kho\u1ea3ng 32.000 \u0111\u1ebfn 50.000 \u0111\u01a1n \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u n\u1ed9p t\u1ea1i C\u1ee5c S\u1edf h\u1eefu tr\u00ed tu\u1ec7 Vi\u1ec7t Nam. Th\u1ef1c t\u1ebf tr\u00ean cho th\u1ea5y, s\u1ef1 chuy\u1ec3n bi\u1ebfn r\u00f5 r\u1ec7t trong nh\u1eadn th\u1ee9c c\u0169ng nh\u01b0 h\u00e0nh \u0111\u1ed9ng v\u1ec1 qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 n\u00f3i chung v\u00e0 qu\u1ea3n tr\u1ecb nh\u00e3n hi\u1ec7u n\u00f3i ri\u00eang c\u1ee7a DN.<\/p>\n

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Nh\u00ecn chung, v\u1ea5n \u0111\u1ec1 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c DN quan t\u00e2m, tuy nhi\u00ean, s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u so v\u1edbi c\u1ed9ng \u0111\u1ed3ng DN Vi\u1ec7t Nam th\u00ec v\u1eabn c\u00f2n khi\u00eam t\u1ed1n. Nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu l\u00e0 do h\u1ea7u h\u1ebft c\u00e1c DN m\u1edbi ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, g\u1ecdi v\u1ed1n \u0111\u1ea7u t\u01b0, l\u1eadp k\u1ebf ho\u1ea1ch marketing, b\u00e1n h\u00e0ng m\u00e0 qu\u00ean m\u1ea5t v\u1ea5n \u0111\u1ec1 s\u1edf h\u1eefu tr\u00ed tu\u1ec7, b\u1ea3o v\u1ec7 \u00fd t\u01b0\u1edfng, b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u v\u1ed1n l\u00e0 quy\u1ec1n ph\u00e1p l\u00fd r\u1ea5t quan tr\u1ecdng c\u1ee7a ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p. Trong khi \u0111\u00f3, nh\u1eadn th\u1ee9c v\u00e0 ngu\u1ed3n cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 t\u1ea1i Vi\u1ec7t Nam c\u00f2n h\u1ea1n ch\u1ebf. Ngay c\u1ea3 gi\u00e1 tr\u1ecb v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 c\u0169ng ch\u01b0a \u0111\u01b0\u1ee3c c\u00e1c DN \u0111\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn th\u1ee9c \u0111\u00fang m\u1ee9c.<\/p>\n

\u0110\u01a1n c\u1eed nh\u01b0 v\u1ea5n \u0111\u1ec1 \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u ra n\u01b0\u1edbc ngo\u00e0i. \u0110\u00e2y l\u00e0 vi\u1ec7c l\u00e0m ti\u00ean quy\u1ebft m\u00e0 c\u00e1c DN s\u1ea3n xu\u1ea5t kinh doanh m\u1eb7t h\u00e0ng xu\u1ea5t kh\u1ea9u ph\u1ea3i quan t\u00e2m h\u00e0ng \u0111\u1ea7u trong qu\u1ea3n tr\u1ecb nh\u00e3n hi\u1ec7u. Th\u1ebf nh\u01b0ng, s\u1ed1 l\u01b0\u1ee3ng DN Vi\u1ec7t Nam th\u1ef1c hi\u1ec7n l\u1ea1i r\u1ea5t \u00edt, ngay c\u1ea3 khi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a DN Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 m\u1eb7t \u1edf nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m tr\u00ean th\u1ebf gi\u1edbi. V\u00ed d\u1ee5, Trung Qu\u1ed1c hi\u1ec7n \u0111ang l\u00e0 th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u l\u1edbn nh\u1ea5t c\u1ee7a Vi\u1ec7t Nam, tuy nhi\u00ean s\u1ed1 l\u01b0\u1ee3ng nh\u00e3n hi\u1ec7u c\u1ee7a DN Vi\u1ec7t Nam \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 t\u1ea1i Trung Qu\u1ed1c ch\u01b0a \u0111\u1ebfn v\u00e0i tr\u0103m nh\u00e3n hi\u1ec7u, trong khi \u0111\u00f3 s\u1ed1 nh\u00e3n hi\u1ec7u \u0111\u0103ng k\u00fd t\u1ea1i Vi\u1ec7t Nam c\u00f3 xu\u1ea5t x\u1ee9 t\u1eeb Trung Qu\u1ed1c v\u00e0 Hoa K\u1ef3 l\u00ean t\u1edbi h\u00e0ng ch\u1ee5c ng\u00e0n nh\u00e3n hi\u1ec7u.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u00e3 c\u00f3 kh\u00f4ng \u00edt c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u0111\u00e3 b\u1ecb m\u1ed9t s\u1ed1 c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c \u0111\u0103ng k\u00fd tr\u01b0\u1edbc \u0111\u1ec3 chi\u1ebfm \u0111o\u1ea1t t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, khi\u1ebfn c\u00e1c DN Vi\u1ec7t ph\u1ea3i mua l\u1ea1i v\u1edbi gi\u00e1 cao, ho\u1eb7c b\u1ecb l\u1ee3i d\u1ee5ng uy t\u00edn \u0111\u1ec3 ng\u0103n c\u1ea3n h\u00e0ng h\u00f3a th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng s\u1edf t\u1ea1i… Nh\u1eefng \u0111\u1eb7c s\u1ea3n g\u1eafn li\u1ec1n v\u1edbi ch\u1ec9 d\u1eabn \u0111\u1ecba l\u00fd c\u1ee7a c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng th\u01b0\u1eddng l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ec5 b\u1ecb x\u00e2m h\u1ea1i nhi\u1ec1u nh\u1ea5t nh\u01b0: n\u01b0\u1edbc m\u1eafm Phan Thi\u1ebft, Ph\u00fa Qu\u1ed1c, xo\u00e0i c\u00e1t H\u00f2a L\u1ed9c, b\u01b0\u1edfi N\u0103m Roi… Trong c\u00e1c si\u00eau th\u1ecb, c\u1eeda h\u00e0ng \u1edf c\u00e1c n\u01b0\u1edbc, kh\u00f4ng kh\u00f3 \u0111\u1ec3 th\u1ea5y nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u1ee7a Th\u00e1i Lan, Trung Qu\u1ed1c in l\u00ean bao b\u00ec s\u1ea3n ph\u1ea9m l\u00e0 b\u00fan b\u00f2 Hu\u1ebf, h\u1ee7 t\u00edu Sa \u0110\u00e9c\u2026 M\u1ed9t s\u1ed1 nh\u00e3n hi\u1ec7u l\u1edbn c\u1ee7a Vi\u1ec7t Nam hi\u1ec7n nay c\u0169ng \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nguy c\u01a1 vi ph\u1ea1m t\u1ea1i nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng nh\u01b0 c\u00e0 ph\u00ea Trung Nguy\u00ean, thu\u1ed1c l\u00e1 Vinataba, PetroVietNam c\u1ee7a T\u1ed5ng c\u00f4ng ty D\u1ea7u kh\u00ed Vi\u1ec7t Nam\u2026<\/p>\n

Gi\u1ea3i ph\u00e1p n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 trong doanh nghi\u1ec7p<\/strong><\/p>\n

C\u00f9ng v\u1edbi qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 m\u1edbi, ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 trong t\u1eebng DN, tr\u01b0\u1eddng, vi\u1ec7n l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o m\u1ed9t m\u00f4i tr\u01b0\u1eddng r\u1ed9ng r\u00e3i cho vi\u1ec7c v\u1eadn d\u1ee5ng ph\u00e1p lu\u1eadt s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0o th\u1ef1c ti\u1ec5n nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n, s\u1ea3n xu\u1ea5t kinh doanh, chuy\u1ec3n giao \u00e1p d\u1ee5ng v\u00e0 nh\u00e2n r\u1ed9ng c\u00e1c th\u00e0nh qu\u1ea3 s\u00e1ng t\u1ea1o v\u00e0o cu\u1ed9c s\u1ed1ng.<\/p>\n

Theo \u0111\u00f3, vi\u1ec7c \u0111\u1ea7u ti\u00ean c\u1ee7a qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 m\u00e0 DN c\u1ea7n l\u00e0m, l\u00e0 th\u1ed1ng k\u00ea, \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n lo\u1ea1i, \u0111\u1ecbnh gi\u00e1 c\u00e1c t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 hi\u1ec7n c\u00f3 trong DN. N\u1ebfu t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 l\u00e0 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng thu\u1ed9c quy\u1ec1n s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p th\u00ec c\u00f3 th\u1ec3 thu\u1ed9c 1 trong 2 lo\u1ea1i sau: Lo\u1ea1i th\u1ee9 nh\u1ea5t g\u1ed3m c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 quy\u1ec1n s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p \u0111\u01b0\u1ee3c x\u00e1c l\u1eadp kh\u00f4ng c\u1ea7n \u0111\u0103ng k\u00fd nh\u01b0 t\u00ean th\u01b0\u01a1ng m\u1ea1i, b\u00ed m\u1eadt kinh doanh, nh\u00e3n hi\u1ec7u n\u1ed5i ti\u1ebfng; Lo\u1ea1i th\u1ee9 hai g\u1ed3m c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 quy\u1ec1n s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p ch\u1ec9 \u0111\u01b0\u1ee3c x\u00e1c l\u1eadp th\u00f4ng qua \u0111\u0103ng k\u00fd s\u00e1ng ch\u1ebf, \u0111\u0103ng k\u00fd ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p v\u00e0 \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u.<\/p>\n

V\u1edbi t\u00ean th\u01b0\u01a1ng m\u1ea1i v\u00e0 b\u00ed m\u1eadt kinh doanh th\u00ec DN ph\u1ea3i xem x\u00e9t hi\u1ec7n tr\u1ea1ng ph\u00e1p l\u00fd c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng li\u1ec7u \u0111\u00e3 th\u1ecfa m\u00e3n c\u00e1c ti\u00eau chu\u1ea9n b\u1ea3o h\u1ed9 theo Lu\u1eadt S\u1edf h\u1eefu tr\u00ed tu\u1ec7. C\u1ee5 th\u1ec3 l\u00e0 xem t\u00ean th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c t\u00ednh ph\u00e2n bi\u1ec7t gi\u1eefa DN v\u1edbi c\u00e1c DN kh\u00e1c trong c\u00f9ng l\u0129nh v\u1ef1c, \u0111\u1ecba b\u00e0n kinh doanh v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean th\u1ef1c t\u1ebf? Khi th\u1ecfa m\u00e3n c\u00e1c \u0111i\u1ec1u ki\u1ec7n tr\u00ean th\u00ec t\u00ean th\u01b0\u01a1ng m\u1ea1i c\u1ee7a DN s\u1ebd \u0111\u01b0\u1ee3c nh\u00e0 n\u01b0\u1edbc b\u1ea3o h\u1ed9.<\/p>\n

V\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p m\u00e0 quy\u1ec1n \u0111\u01b0\u1ee3c x\u00e1c l\u1eadp th\u00f4ng qua \u0111\u0103ng k\u00fd nh\u01b0 s\u00e1ng ch\u1ebf, ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p, nh\u00e3n hi\u1ec7u\u2026 th\u00ec c\u1ea7n x\u00e1c \u0111\u1ecbnh th\u1ef1c tr\u1ea1ng c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 ra sao, DN c\u00f3 bao nhi\u00eau nh\u00e3n hi\u1ec7u, nh\u00e3n hi\u1ec7u n\u00e0o \u0111\u00e3 \u0111\u0103ng k\u00fd v\u00e0 \u0111\u01b0\u1ee3c c\u1ea5p b\u1eb1ng \u0111\u1ed9c quy\u1ec1n, nh\u00e3n hi\u1ec7u DN n\u00e0o ch\u01b0a \u0111\u0103ng k\u00fd, chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00e1c nh\u00e3n hi\u1ec7u… T\u01b0\u01a1ng t\u1ef1, c\u1ea7n x\u00e1c \u0111\u1ecbnh DN c\u00f3 bao nhi\u00eau s\u00e1ng ch\u1ebf, bao nhi\u00eau ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p, nh\u00e3n hi\u1ec7u n\u00e0o \u0111\u00e3 \u0111\u0103ng k\u00fd v\u00e0 nh\u00e3n hi\u1ec7u n\u00e0o ch\u01b0a \u0111\u0103ng k\u00fd\u2026<\/p>\n

Ti\u1ebfp theo c\u00f4ng \u0111o\u1ea1n th\u1ed1ng k\u00ea l\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng, DN c\u1ea7n th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111\u0103ng k\u00fd ho\u1eb7c \u0111\u0103ng k\u00fd gia h\u1ea1n c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 DN ch\u01b0a \u0111\u0103ng k\u00fd. V\u1ec1 nguy\u00ean t\u1eafc, Nh\u00e0 n\u01b0\u1edbc ch\u1ec9 c\u1ea5p v\u0103n b\u1eb1ng b\u1ea3o h\u1ed9 cho nh\u00e3n hi\u1ec7u, s\u00e1ng ch\u1ebf, ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p n\u00e0o th\u1ecfa m\u00e3n ti\u00eau chu\u1ea9n b\u1ea3o h\u1ed9 nh\u01b0ng n\u1ed9p \u0111\u01a1n s\u1edbm nh\u1ea5t (k\u1ec3 c\u1ea3 \u0111\u01a1n c\u1ee7a ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i). V\u00ec v\u1eady, khi th\u1ef1c hi\u1ec7n \u0111\u0103ng k\u00fd, DN c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng b\u1ea3o h\u1ed9 t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng. N\u1ebfu \u0111\u0103ng k\u00fd s\u00e1ng ch\u1ebf, th\u00ec ph\u1ea3i xem c\u00e1c s\u00e1ng ch\u1ebf \u0111\u00f3 c\u00f2n t\u00ednh m\u1edbi kh\u00f4ng, c\u00f3 tr\u00ecnh \u0111\u1ed9 s\u00e1ng t\u1ea1o kh\u00f4ng v\u00e0 s\u00e1ng ch\u1ebf c\u00f3 kh\u1ea3 n\u0103ng \u00e1p d\u1ee5ng kh\u00f4ng (t\u00ednh kh\u1ea3 thi). V\u1edbi ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 s\u00e1ng ch\u1ebf. C\u00f2n \u0111\u1ed1i v\u1edbi nh\u00e3n hi\u1ec7u, th\u00ec c\u00f3 ph\u1ea3i l\u00e0 nh\u1eefng d\u1ea5u hi\u1ec7u (ch\u1eef, h\u00ecnh, hay k\u1ebft h\u1ee3p c\u1ea3 2) do DN t\u1ef1 \u0111\u1eb7t, t\u1ef1 thi\u1ebft k\u1ebf ra ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111i sao ch\u00e9p, \u0111\u00e1nh c\u1eafp c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u00e0 c\u00e1c d\u1ea5u hi\u1ec7u \u0111\u00f3 c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n bi\u1ec7t h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 c\u1ee7a DN kh\u00e1c. Khi c\u00f3 c\u01a1 s\u1edf kh\u1eb3ng \u0111\u1ecbnh c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean c\u00f3 kh\u1ea3 n\u0103ng b\u1ea3o h\u1ed9 cao th\u00ec DN ti\u1ebfn h\u00e0nh \u0111\u0103ng k\u00fd v\u00e0 \u0111\u0103ng k\u00fd c\u00e0ng nhanh c\u00e0ng t\u1ed1t \u0111\u1ec3 d\u00e0nh ng\u00e0y s\u1edbm nh\u1ea5t (ng\u00e0y \u01b0u ti\u00ean); c\u00f2n n\u1ebfu c\u00e1c th\u00f4ng tin cho th\u1ea5y kh\u1ea3 n\u0103ng \u0111\u0103ng k\u00fd l\u00e0 b\u1ea5t l\u1ee3i v\u00ec kh\u00f3 l\u00f2ng \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 th\u00ec kh\u00f4ng n\u00ean \u0111\u0103ng k\u00fd v\u00ec ch\u1ec9 th\u00eam t\u1ed1n ti\u1ec1n v\u00e0 m\u1ea5t th\u1eddi gian.<\/p>\n

Khi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p c\u1ee7a DN \u0111\u00e3 \u0111\u01b0\u1ee3c Nh\u00e0 n\u01b0\u1edbc b\u1ea3o h\u1ed9 th\u00ec DN ph\u1ea3i t\u1ed5 ch\u1ee9c khai th\u00e1c, s\u1eed d\u1ee5ng c\u00f3 hi\u1ec7u qu\u1ea3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 nh\u1eb1m b\u00f9 \u0111\u1eafp nh\u1eefng chi ph\u00ed nghi\u00ean c\u1ee9u, \u0111\u0103ng k\u00fd v\u00e0 quan tr\u1ecdng l\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn, do c\u01a1 ch\u1ebf \u0111\u1ed9c quy\u1ec1n mang l\u1ea1i. N\u1ebfu ch\u1ec9 \u0111\u0103ng k\u00fd m\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng ho\u1eb7c s\u1eed d\u1ee5ng kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3 th\u00ec vi\u1ec7c \u0111\u0103ng k\u00fd s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p tr\u1edf n\u00ean v\u00f4 ngh\u0129a, th\u1eadm ch\u00ed c\u00f2n l\u00e3ng ph\u00ed, t\u1ed1n k\u00e9m. Ti\u1ebfp \u0111\u1ebfn, DN c\u1ea7n ch\u1ee7 \u0111\u1ed9ng v\u00e0 ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c c\u01a1 quan nh\u00e0 n\u01b0\u1edbc c\u00f3 th\u1ea9m quy\u1ec1n ch\u1ed1ng l\u1ea1i nh\u1eefng h\u00e0nh vi x\u00e2m ph\u1ea1m quy\u1ec1n s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p c\u1ee7a m\u00ecnh, nh\u1eb1m b\u1ea3o v\u1ec7 quy\u1ec1n \u0111\u1ed1i v\u1edbi c\u00e1c t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 \u0111\u01b0\u1ee3c Nh\u00e0 n\u01b0\u1edbc b\u1ea3o h\u1ed9.<\/p>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c n\u1ed9i dung nh\u1eb1m qu\u1ea3n tr\u1ecb t\u1ed1t c\u00e1c t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7, DN c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng qu\u1ea3n tr\u1ecb, ho\u1eb7c thu\u00ea c\u00e1c v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 (ho\u1eb7c lu\u1eadt s\u01b0) th\u1ef1c hi\u1ec7n vi\u1ec7c qu\u1ea3n tr\u1ecb th\u00f4ng qua h\u1ee3p \u0111\u1ed3ng thu\u00ea qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 (nh\u01b0 m\u1ed9t s\u1ed1 DN trong n\u01b0\u1edbc v\u00e0 nhi\u1ec1u DN tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 tri\u1ec3n khai c\u00f3 hi\u1ec7u qu\u1ea3). M\u1ed9t s\u1ed1 DN c\u1ee7a Vi\u1ec7t Nam th\u01b0\u1eddng giao nhi\u1ec7m v\u1ee5 qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7, \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng qu\u1ea3n tr\u1ecb nh\u00e3n hi\u1ec7u cho ph\u00f2ng kinh doanh, marketing \u0111\u1ea3m nh\u1eadn.<\/p>\n

<\/div>\n

K\u1ebft lu\u1eadn v\u00e0 ki\u1ebfn ngh\u1ecb<\/strong><\/p>\n

C\u00f3 th\u1ec3 n\u00f3i, s\u1edf h\u1eefu tr\u00ed tu\u1ec7 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a DN trong ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh. Khi n\u1ec1n kinh t\u1ebf h\u1ed9i nh\u1eadp ng\u00e0y c\u00e0ng s\u00e2u r\u1ed9ng th\u00ec gi\u00e1 tr\u1ecb nh\u00e3n hi\u1ec7u (t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh) th\u1eadm ch\u00ed c\u00f2n l\u1edbn h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi t\u00e0i s\u1ea3n h\u1eefu h\u00ecnh c\u1ee7a DN hi\u1ec7n c\u00f3.<\/p>\n

H\u00e0nh lang ph\u00e1p l\u00fd c\u1ee7a Vi\u1ec7t Nam \u0111\u1ed1i v\u1edbi v\u1ea5n \u0111\u1ec1 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 c\u01a1 b\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec7n to\u00e0n v\u00e0 th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c r\u00e0 so\u00e1t, b\u1ed5 sung, s\u1eeda \u0111\u1ed5i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chu\u1ea9n m\u1ef1c chung c\u1ee7a th\u1ebf gi\u1edbi. Nh\u1eb1m \u0111\u1ecbnh h\u01b0\u1edbng cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ec7 th\u1ed1ng s\u1edf h\u1eefu tr\u00ed tu\u1ec7 giai \u0111o\u1ea1n t\u1edbi, C\u1ee5c S\u1edf h\u1eefu tr\u00ed tu\u1ec7 \u0111ang g\u1ea5p r\u00fat ho\u00e0n thi\u1ec7n \u0111\u1ec3 tr\u00ecnh Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7 xem x\u00e9t ban h\u00e0nh Chi\u1ebfn l\u01b0\u1ee3c s\u1edf h\u1eefu tr\u00ed tu\u1ec7 qu\u1ed1c gia. Tuy nhi\u00ean, kh\u00f3 kh\u0103n hi\u1ec7n nay l\u00e0 v\u1ea5n \u0111\u1ec1 nh\u1eadn th\u1ee9c v\u1ec1 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 n\u00f3i chung v\u00e0 b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u n\u00f3i ri\u00eang v\u1eabn c\u00f2n kh\u00e1 m\u1edbi m\u1ebb \u0111\u1ed1i v\u1edbi DN, nh\u1ea5t l\u00e0 DN nh\u1ecf v\u00e0 v\u1eeba, DN kh\u1edfi nghi\u1ec7p. S\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u h\u00e0ng n\u0103m m\u1eb7c d\u1ea7u ng\u00e0y d\u00f9 \u0111\u00e3 t\u0103ng nh\u01b0ng ch\u1ee7 y\u1ebfu v\u1eabn t\u1eadp trung t\u1ea1i 2 th\u00e0nh ph\u1ed1 l\u1edbn, \u0111\u00f3 l\u00e0 H\u00e0 N\u1ed9i v\u00e0 TP. H\u1ed3 Ch\u00ed Minh; DN nh\u1ea5t l\u00e0 c\u00e1c DN nh\u1ecf v\u00e0 v\u1eeba, DN kh\u1edfi nghi\u1ec7p t\u1ea1i c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng v\u1eabn c\u00f2n th\u1edd \u01a1 v\u1edbi qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7. Ng\u00e0nh Qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 c\u0169ng ch\u01b0a \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong DN Vi\u1ec7t Nam. Vi\u1ec7c \u0111\u1ecbnh gi\u00e1 nh\u00e3n hi\u1ec7u hi\u1ec7n nay ch\u01b0a c\u00f3 chu\u1ea9n m\u1ef1c chung, \u0111\u00f3 c\u0169ng l\u00e0 nguy\u00ean nh\u00e2n th\u1ea5t tho\u00e1t t\u00e0i s\u1ea3n khi chuy\u1ec3n giao DN\u2026<\/p>\n

\u0110\u1ec3 DN ti\u1ebfp c\u1eadn h\u1ec7 th\u1ed1ng b\u1ea3o h\u1ed9 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 \u0111\u1ea7y \u0111\u1ee7, c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1eb1m t\u1ea1o ra nh\u1eefng l\u1ee3i \u00edch ti\u1ec1m t\u00e0ng \u0111\u1ed1i v\u1edbi vi\u1ec7c th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n cho DN Vi\u1ec7t Nam, \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, nh\u00e0 khoa h\u1ecdc c\u00f9ng \u0111\u1ed3ng h\u00e0nh v\u1edbi DN, \u0111\u01b0a ph\u00e1p lu\u1eadt v\u1ec1 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 \u0111i v\u00e0o cu\u1ed9c s\u1ed1ng. C\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd c\u1ea7n ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, c\u00e1c nh\u00e0 khoa h\u1ecdc v\u00e0 DN \u0111\u1ea9y m\u1ea1nh tuy\u00ean truy\u1ec1n, ph\u1ed5 bi\u1ebfn ki\u1ebfn th\u1ee9c, ph\u00e1p lu\u1eadt s\u1edf h\u1eefu tr\u00ed tu\u1ec7. C\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng, trung c\u1ea5p chuy\u00ean nghi\u1ec7p c\u0169ng n\u00ean \u0111\u01b0a m\u00f4n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0o gi\u1ea3ng d\u1ea1y kh\u00f4ng ch\u1ec9 nh\u1eb1m cung c\u1ea5p nh\u00e2n l\u1ef1c cho ng\u00e0nh qu\u1ea3n tr\u1ecb s\u1edf h\u1eefu tr\u00ed tu\u1ec7 m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 cho b\u01b0\u1edbc kh\u1edfi nghi\u1ec7p cho doanh nh\u00e2n t\u01b0\u01a1ng lai. \u0110\u1eb7c bi\u1ec7t, c\u1ea7n s\u1edbm nghi\u00ean c\u1ee9u x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi c\u00e1c trung t\u00e2m s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 chuy\u1ec3n giao c\u00f4ng ngh\u1ec7 t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, vi\u1ec7n nghi\u00ean c\u1ee9u v\u00e0 c\u00e1c DN; Tri\u1ec3n khai c\u00e1c d\u1ecbch v\u1ee5 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 \u0111\u1ec3 chuy\u1ec3n h\u00f3a quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 c\u1ee7a DN v\u1eeba v\u00e0 nh\u1ecf, t\u1ed5 ch\u1ee9c th\u00e0nh t\u00e0i s\u1ea3n quan tr\u1ecdng, \u0111\u00f3ng g\u00f3p cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a DN v\u00e0 n\u1ec1n kinh t\u1ebf.<\/p>\n

T\u00e0i li\u1ec7u tham kh\u1ea3o:<\/em><\/strong><\/p>\n

1. Lu\u1eadt S\u1edf h\u1eefu tr\u00ed tu\u1ec7 Vi\u1ec7t Nam 2005, 2009;<\/em><\/p>\n

2. Tr\u1ea7n Th\u1ecb Minh Nguy\u1ec7t (2017), Th\u1ef1c tr\u1ea1ng \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 c\u1ee7a c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam hi\u1ec7n nay, http:\/\/moj.gov.vn;<\/em><\/p>\n

3. Mai Nguy\u1ec5n (2017), Qu\u1ea3n tr\u1ecb quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 trong doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam, medium.com;<\/em><\/p>\n

4. Julie Davis v\u00e0 Suzanne Harrison (2002), Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets, John Wiley & Sons publication;<\/em><\/p>\n

5. Global Intellectual Property Center, The roots of Innovation, 2017.<\/em><\/p>\n

Ngu\u1ed3n: TCTC<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7, \u0111\u1eb7c bi\u1ec7t l\u00e0 quy\u1ec1n s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p ng\u00e0y c\u00e0ng c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng v\u00e0 mang t\u00ednh s\u1ed1ng c\u00f2n \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, kinh doanh. M\u1ed9t trong c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng quan tr\u1ecdng c\u1ee7a quy\u1ec1n s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p m\u00e0 doanh nghi\u1ec7p quan […]<\/p>\n","protected":false},"author":2,"featured_media":5254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[101,9],"tags":[],"yst_prominent_words":[167,166,1573,1574,292,288,1575,1450,1576,1571,1157,1124,1120,170,614,287,114,1156,1572,293],"class_list":["post-5251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-so-huu-tri-tue","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts\/5251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=5251"}],"version-history":[{"count":1,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts\/5251\/revisions"}],"predecessor-version":[{"id":5256,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts\/5251\/revisions\/5256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/media\/5254"}],"wp:attachment":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=5251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=5251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=5251"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/yst_prominent_words?post=5251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}