{"id":5739,"date":"2023-03-17T11:48:52","date_gmt":"2023-03-17T04:48:52","guid":{"rendered":"https:\/\/wincolaw.com.vn\/?p=5739"},"modified":"2025-12-19T11:52:00","modified_gmt":"2025-12-19T04:52:00","slug":"nha-sang-tao-louis-foreman-chuyen-gia-trong-viec-bien-y-tuong-thanh-doanh-nghiep-sinh-loi","status":"publish","type":"post","link":"https:\/\/wincolaw.com.vn\/vi\/nha-sang-tao-louis-foreman-chuyen-gia-trong-viec-bien-y-tuong-thanh-doanh-nghiep-sinh-loi.html","title":{"rendered":"Nh\u00e0 s\u00e1ng t\u1ea1o Louis Foreman, chuy\u00ean gia trong vi\u1ec7c bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh doanh nghi\u1ec7p sinh l\u1eddi"},"content":{"rendered":"

Ch\u1ee7 chu\u1ed7i doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p, Louis Foreman, Ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Enventys Partners, m\u1ed9t c\u00f4ng ty t\u00edch h\u1ee3p thi\u1ebft k\u1ebf v\u00e0 ra m\u1eaft s\u1ea3n ph\u1ea9m \u1edf Hoa K\u1ef3, chia s\u1ebb nh\u1eefng hi\u1ec3u bi\u1ebft h\u1eefu \u00edch c\u1ee7a \u00f4ng v\u1ec1\u00a0s\u1edf h\u1eefu tr\u00ed tu\u1ec7<\/a>\u00a0(SHTT) v\u00e0 tinh th\u1ea7n kh\u1edfi nghi\u1ec7p.\u00a0Trong ba th\u1eadp k\u1ef7 qua, Foreman \u0111\u00e3 t\u1ea1o ra nhi\u1ec1u c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng.\u00a0\u00d4ng n\u1eafm gi\u1eef h\u01a1n 10\u00a0b\u1eb1ng s\u00e1ng ch\u1ebf<\/a>\u00a0c\u1ee7a Hoa K\u1ef3 v\u00e0 c\u00f4ng ty c\u1ee7a \u00f4ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m ph\u00e1t tri\u1ec3n v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a h\u01a1n 700 b\u1eb1ng s\u00e1ng ch\u1ebf kh\u00e1c.\u00a0Foreman l\u00e0 ng\u01b0\u1eddi m\u1edbi \u0111\u00e2y \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u00e0o \u0110\u1ea1i s\u1ea3nh danh v\u1ecdng l\u0129nh v\u1ef1c SHTT (IP Hall of Fame).<\/p>\n

\u00d4ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/p>\n

T\u00f4i b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c kinh doanh \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00ecnh trong c\u00e2u l\u1ea1c b\u1ed9 sinh vi\u00ean, b\u00e1n d\u1ee5ng c\u1ee5 m\u00f4n b\u00f3ng v\u1ee3t.\u00a0Sau \u0111\u00f3, t\u00f4i chuy\u1ec3n sang b\u00e1n qu\u1ea7n \u00e1o thi \u0111\u1ea5u v\u00ec c\u00e1c \u0111\u1ed9i ch\u01a1i c\u1ea7n d\u1ee5ng c\u1ee5 c\u0169ng c\u1ea7n c\u1ea3 \u00e1o s\u01a1 mi, \u0111\u1ed3ng ph\u1ee5c, m\u0169, \u00e1o kho\u00e1c v\u00e0 t\u00fai x\u00e1ch.\u00a0Khi ra tr\u01b0\u1eddng, t\u00f4i \u0111\u00e3 th\u00e0nh l\u1eadp doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t in l\u1ee5a l\u1edbn th\u1ee9 24 \u1edf Hoa K\u1ef3 v\u1edbi quy m\u00f4 kho\u1ea3ng 300 nh\u00e2n vi\u00ean v\u00e0 kh\u00f4ng gian s\u1ea3n xu\u1ea5t r\u1ed9ng 80.000 b\u1ed9 vu\u00f4ng.<\/p>\n

L\u1ea7n g\u1eb7p g\u1ee1 \u0111\u1ea7u ti\u00ean c\u1ee7a \u00f4ng v\u1edbi SHTT l\u00e0 g\u00ec?<\/strong><\/p>\n

Sau khi t\u1ed1t nghi\u1ec7p, th\u1eddi \u0111i\u1ec3m gi\u1ea3i \u0111ua xe NASCAR \u0111ang tr\u1edf n\u00ean r\u1ea5t ph\u1ed5 bi\u1ebfn, v\u00ec v\u1eady t\u00f4i \u0111\u00e3 th\u00e0nh l\u1eadp c\u00f4ng ty b\u00e1n trang ph\u1ee5c thi \u0111\u1ea5u \u0111\u01b0\u1ee3c NASCAR c\u1ea5p ph\u00e9p. Doanh nghi\u1ec7p \u0111\u00f3 \u0111\u00e3 \u0111\u1ea1t doanh thu kho\u1ea3ng 20 tri\u1ec7u USD trong v\u00f2ng ch\u01b0a \u0111\u1ea7y hai n\u0103m. \u0110\u00f3 l\u00e0 l\u1ea7n ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00f4i v\u1edbi SHTT v\u00ec nh\u00e3n hi\u1ec7u v\u00e0 b\u1ea3n quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn trang ph\u1ee5c th\u1ec3 thao. T\u00f4i sau \u0111\u00f3 ti\u1ebfp t\u1ee5c t\u1ea1o ra c\u00e1c t\u1ea5m b\u1ea3o v\u1ec7 \u1ed1ng ch\u00e2n theo s\u1ed1 \u0111o trong m\u00f4n b\u00f3ng \u0111\u00e1 \u0111\u1ec3 ng\u0103n ng\u1eeba ch\u1ea5n th\u01b0\u01a1ng, th\u1ee9 m\u00e0 t\u00f4i \u0111\u00e3 \u0111\u0103ng k\u00fd b\u1eb1ng s\u00e1ng ch\u1ebf v\u00e0 c\u1ea5p ph\u00e9p cho h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n xu\u1ea5t \u0111\u1ed3 b\u00f3ng \u0111\u00e1 l\u1edbn tr\u00ean th\u1ebf gi\u1edbi. Sau \u0111\u00f3, t\u00f4i th\u00e0nh l\u1eadp Enventys, m\u1ed9t c\u00f4ng ty d\u1ecbch v\u1ee5 tr\u1ecdn g\u00f3i ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. T\u00f4i th\u1ef1c s\u1ef1 c\u00f3 \u0111am m\u00ea v\u1edbi SHTT v\u00e0 c\u00f4ng vi\u1ec7c kinh doanh v\u00e0 tin r\u1eb1ng h\u00e3y bi\u1ebft cho \u0111i \u0111\u1ec3 nh\u1eadn l\u1ea1i l\u00e0 \u0111i\u1ec1u th\u1ef1c s\u1ef1 quan tr\u1ecdng, v\u00ec th\u1ebf trong 30 n\u0103m qua, t\u00f4i c\u0169ng \u0111\u00e3 v\u00e0 \u0111ang chia s\u1ebb ki\u1ebfn \u200b\u200bth\u1ee9c c\u1ee7a m\u00ecnh v\u1ec1 SHTT v\u00e0 tinh th\u1ea7n kh\u1edfi nghi\u1ec7p th\u00f4ng qua c\u00e1c vai tr\u00f2 gi\u1ea3ng d\u1ea1y kh\u00e1c nhau t\u1ea1i tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, \u0111i\u1ec1u m\u00e0 t\u00f4i th\u1ea5y v\u00f4 c\u00f9ng b\u1ed5 \u00edch.<\/p>\n

Louis Foreman n\u00f3i: \u201cT\u00f4i th\u1ef1c s\u1ef1 c\u00f3 \u0111am m\u00ea v\u1edbi SHTT v\u00e0 c\u00f4ng vi\u1ec7c kinh doanh v\u00e0 tin r\u1eb1ng h\u00e3y bi\u1ebft cho \u0111i \u0111\u1ec3 nh\u1eadn l\u1ea1i l\u00e0 \u0111i\u1ec1u th\u1ef1c s\u1ef1 quan tr\u1ecdng, v\u00ec v\u1eady trong 30 n\u0103m qua, t\u00f4i c\u0169ng \u0111\u00e3 v\u00e0 \u0111ang chia s\u1ebb ki\u1ebfn \u200b\u200bth\u1ee9c c\u1ee7a m\u00ecnh v\u1ec1 SHTT v\u00e0 tinh th\u1ea7n kh\u1edfi nghi\u1ec7p th\u00f4ng qua c\u00e1c vai tr\u00f2 gi\u1ea3ng d\u1ea1y kh\u00e1c nhau t\u1ea1i tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc.<\/p>\n

V\u00e0 Enventys l\u00e0m nh\u1eefng g\u00ec?<\/strong><\/p>\n

Ch\u00fang t\u00f4i l\u00e0m vi\u1ec7c v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 ra m\u1eaft s\u1ea3n ph\u1ea9m.\u00a0\u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean kho\u1ea3ng 80 ng\u01b0\u1eddi c\u1ee7a ch\u00fang t\u00f4i g\u1ed3m c\u00f3 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u00f4ng nghi\u1ec7p, k\u1ef9 s\u01b0 c\u01a1 kh\u00ed, \u0111i\u1ec7n v\u00e0 y sinh, c\u0169ng nh\u01b0 c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0m vi\u1ec7c d\u01b0\u1edbi m\u1ed9t m\u00e1i nh\u00e0 chung.\u00a0Cho \u0111\u1ebfn nay, ch\u00fang t\u00f4i \u0111\u00e3 tung ra g\u1ea7n 3.000 s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng v\u00e0 thi\u1ebft b\u1ecb y t\u1ebf, \u0111\u1ed3ng th\u1eddi gi\u00fap kh\u00e1ch h\u00e0ng huy \u0111\u1ed9ng v\u1ed1n \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u00f4 la \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00f4ng ty c\u1ee7a h\u1ecd.<\/p>\n

Ch\u00fang t\u00f4i l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c c\u00f4ng ty thu\u1ed9c m\u1ecdi quy m\u00f4 \u0111\u1ec3 gi\u00fap h\u1ecd tung s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ra th\u1ecb tr\u01b0\u1eddng.\u00a0C\u00f3 nhi\u1ec1u k\u1ecbch b\u1ea3n kh\u00e1c nhau x\u1ea3y ra.\u00a0Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u00e0 nh\u1edd s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 kh\u1eafc ph\u1ee5c, ho\u1eb7c h\u1ecd \u0111\u01b0a ra \u00fd t\u01b0\u1edfng v\u00e0 y\u00eau c\u1ea7u ch\u00fang t\u00f4i bi\u1ebfn n\u00f3 th\u00e0nh s\u1ea3n ph\u1ea9m ho\u1eb7c v\u1edbi s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 v\u00e0 y\u00eau c\u1ea7u ch\u00fang t\u00f4i c\u1ea3i ti\u1ebfn.\u00a0M\u00f4 h\u00ecnh kinh doanh c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o lu\u00f4n c\u00f3 tr\u00e1ch nhi\u1ec7m minh b\u1ea1ch \u1edf m\u1ecdi giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 ra m\u1eaft s\u1ea3n ph\u1ea9m.\u00a0Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n cho ch\u00fang t\u00f4i cho nh\u1eefng n\u1ed7 l\u1ef1c m\u00e0 ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c ch\u00fang t\u00f4i \u0111\u1ea3m nh\u1eadn l\u1ea5y quy\u1ec1n s\u1edf h\u1eefu to\u00e0n b\u1ed9 quy tr\u00ecnh v\u00e0 g\u1eafn kho\u1ea3n b\u00f9 \u0111\u1eafp c\u1ee7a ch\u00fang t\u00f4i v\u1edbi th\u00e0nh c\u00f4ng th\u01b0\u01a1ng m\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

Nh\u1eefng th\u00e1ch th\u1ee9c ch\u00ednh li\u00ean quan \u0111\u1ebfn vi\u1ec7c bi\u1ebfn m\u1ed9t \u00fd t\u01b0\u1edfng th\u00e0nh doanh nghi\u1ec7p sinh l\u1eddi l\u00e0 g\u00ec?<\/strong><\/p>\n

\u00dd t\u01b0\u1edfng r\u1ea5t d\u1ec5 n\u1ea3y sinh, nh\u01b0ng th\u1ecb tr\u01b0\u1eddng ch\u1ec9 kh\u00edch l\u1ec7 vi\u1ec7c hi\u1ec7n th\u1ef1c h\u00f3a ch\u1ee9 kh\u00f4ng ph\u1ea3i \u00fd t\u01b0\u1edfng.\u00a0\u0110\u1ebfn m\u1ed9t l\u00fac n\u00e0o \u0111\u00f3, b\u1ea1n ph\u1ea3i bi\u1ebfn \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3.\u00a0B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh l\u00e0m ho\u1eb7c c\u1ea5p ph\u00e9p SHTT cho ai \u0111\u00f3 kh\u00e1c.\u00a0Gi\u00e1 tr\u1ecb c\u1ee7a \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c khai ph\u00f3ng trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n n\u00f3.<\/p>\n

C\u00e1c doanh nh\u00e2n kh\u1edfi nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc c\u00e1c b\u01b0\u1edbc \u0111i \u0111\u1ea7u ti\u00ean n\u00e0o?<\/strong><\/p>\n

Tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c v\u00e0o m\u1ed9t \u00fd t\u01b0\u1edfng, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh xem n\u00f3 c\u00f3 kh\u1ea3 thi hay kh\u00f4ng.\u00a0\u0110\u00f4i khi, c\u00e1c doanh nh\u00e2n v\u00e0 nh\u00e0 ph\u00e1t minh tr\u1edf n\u00ean say m\u00ea v\u1edbi \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh \u0111\u1ebfn m\u1ee9c qu\u00ean t\u00ednh \u0111\u1ebfn ngu\u1ed3n v\u1ed1n m\u00e0 h\u1ecd c\u1ea7n \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng \u0111\u00f3 t\u1eeb \u0111\u00e2u \u0111\u1ebfn.\u00a0Khi \u0111\u00f3 h\u1ecd th\u1ea5t b\u1ea1i.\u00a0Tr\u01b0\u1edbc khi theo \u0111u\u1ed5i \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh v\u00e0 b\u1eaft \u0111\u1ea7u kinh doanh, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi n\u0103m c\u00e2u h\u1ecfi.<\/p>\n

    \n
  1. S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 g\u00ec v\u00e0 \u0111i\u1ec1u g\u00ec khi\u1ebfn n\u00f3 tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o?\u00a0N\u00f3i c\u00e1ch kh\u00e1c, \u0111i\u1ec1u g\u00ec s\u1ebd khi\u1ebfn c\u00f3 ng\u01b0\u1eddi mu\u1ed1n mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/li>\n
  2. Ai l\u00e0 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n?\u00a0\u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n \u0111\u1ecbnh l\u01b0\u1ee3ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n.<\/li>\n
  3. C\u00f3 nhu c\u1ea7u d\u00e0nh cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n hay kh\u00f4ng?\u00a0H\u00e3y n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, t\u00ecm hi\u1ec3u xem h\u1ecd c\u00f3 mu\u1ed1n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng v\u00e0 h\u1ecd s\u1eb5n s\u00e0ng tr\u1ea3 bao nhi\u00eau ti\u1ec1n cho s\u1ea3n ph\u1ea9m \u0111\u00f3?<\/li>\n
  4. B\u1ea1n c\u1ea7n bao nhi\u00eau ti\u1ec1n?\u00a0\u0110\u1eebng b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh kinh doanh c\u1ee7a m\u00ecnh cho \u0111\u1ebfn khi b\u1ea1n bi\u1ebft m\u00ecnh c\u1ea7n bao nhi\u00eau v\u1ed1n \u0111\u1ea7u t\u01b0 \u0111\u1ec3 th\u00e0nh l\u1eadp doanh nghi\u1ec7p c\u1ee7a m\u00ecnh th\u00e0nh c\u00f4ng.<\/li>\n
  5. Ngu\u1ed3n v\u1ed1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u?\u00a0\u0110\u1ea3m b\u1ea3o ngu\u1ed3n v\u1ed1n tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u.\u00a0Giai \u0111o\u1ea1n sau s\u1ebd kh\u00f3 kh\u0103n \u0111\u1ec3 thu h\u00fat v\u1ed1n h\u01a1n nhi\u1ec1u, \u0111\u1eb7c bi\u1ec7t n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n.<\/li>\n<\/ol>\n

    Nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o ngu\u1ed3n v\u1ed1n m\u00e0 h\u1ecd c\u1ea7n \u0111\u1ec3 ph\u00e1t tri\u1ec3n.\u00a0T\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady?<\/strong><\/p>\n

    Khi ng\u01b0\u1eddi n\u00e0o n\u00f3i r\u1eb1ng th\u1eadt kh\u00f3 \u0111\u1ec3 ki\u1ebfm ti\u1ec1n \u0111\u1ec3 kh\u1edfi nghi\u1ec7p c\u00f4ng ty c\u1ee7a h\u1ecd, \u0111i\u1ec1u \u0111\u00f3 th\u01b0\u1eddng c\u00f3 ngh\u0129a l\u00e0 h\u1ecd kh\u00f4ng l\u00e0m t\u1ed1t trong vi\u1ec7c gi\u1ea3i th\u00edch v\u1ec1 c\u00e1ch m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n l\u00e3i t\u1eeb kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd.\u00a0\u0110\u1ec3 thu h\u00fat s\u1ef1 \u0111\u1ea7u t\u01b0, b\u1ea1n c\u1ea7n gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng l\u00fd do t\u1ea1i sao ai \u0111\u00f3 n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 h\u1ecd s\u1ebd nh\u1eadn l\u1ea1i \u0111\u01b0\u1ee3c g\u00ec.\u00a0\u0110\u00f3 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 truy\u1ec1n \u0111\u1ea1t v\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 uy t\u00edn.\u00a0Huy \u0111\u1ed9ng v\u1ed1n l\u00e0 h\u1ee9a h\u1eb9n thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn v\u00e0 c\u00f3 h\u1ed3 s\u01a1 theo d\u00f5i \u0111\u1ec3 ch\u1ee9ng minh \u0111i\u1ec1u \u0111\u00f3.\u00a0Th\u1eadt kh\u00f3 kh\u0103n, nh\u01b0ng lu\u00f4n c\u00f3 ng\u01b0\u1eddi s\u1eb5n s\u00e0ng \u1ee7ng h\u1ed9 m\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi.<\/p>\n

    G\u1ecdi v\u1ed1n t\u1eeb c\u1ed9ng \u0111\u1ed3ng c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t l\u1ed9 tr\u00ecnh \u0111\u1ec3 th\u00e0nh l\u1eadp n\u00ean doanh nghi\u1ec7p kh\u00f4ng?<\/strong>\u00a0<\/strong><\/p>\n

    G\u1ecdi v\u1ed1n t\u1eeb c\u1ed9ng \u0111\u1ed3ng l\u00e0 m\u1ed9t c\u00e1ch hay \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng v\u00e0 ch\u1ee9ng minh r\u1eb1ng c\u00f3 nhu c\u1ea7u \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 tham gia c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0.\u00a0Th\u00f4ng th\u01b0\u1eddng, tr\u01b0\u1edbc khi tung ra m\u1ed9t s\u1ea3n ph\u1ea9m, b\u1ea1n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u1ecfi m\u1ecdi ng\u01b0\u1eddi v\u1ec1 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.\u00a0Th\u00f4ng tin ph\u1ea3n h\u1ed3i \u0111\u00f3 th\u01b0\u1eddng kh\u00f4ng chuy\u1ec3n th\u00e0nh doanh s\u1ed1 b\u00e1n h\u00e0ng th\u1ef1c t\u1ebf.\u00a0V\u1edbi h\u00ecnh th\u1ee9c g\u1ecdi v\u1ed1n t\u1eeb c\u1ed9ng \u0111\u1ed3ng, kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u1eadm ch\u00ed tr\u01b0\u1edbc khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t, \u0111i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1 b\u00e1o kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m khi ra m\u1eaft v\u00e0 \u0111\u1ec3 thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n

    \u201cG\u1ecdi v\u1ed1n t\u1eeb c\u1ed9ng \u0111\u1ed3ng l\u00e0 m\u1ed9t c\u00e1ch hay \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng v\u00e0 ch\u1ee9ng minh r\u1eb1ng c\u00f3 nhu c\u1ea7u \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 tham gia c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0.\u201d<\/p>\n

    M\u1eb7c d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 huy \u0111\u1ed9ng ngu\u1ed3n v\u1ed1n ban \u0111\u1ea7u, nh\u01b0ng g\u1ecdi v\u1ed1n t\u1eeb c\u1ed9ng \u0111\u1ed3ng l\u00e0 kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p.\u00a0V\u1edbi chi\u1ebfn d\u1ecbch g\u1ecdi v\u1ed1n t\u1eeb c\u1ed9ng \u0111\u1ed3ng, b\u1ea1n \u0111ang b\u00e1n tr\u01b0\u1edbc s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, v\u00ec v\u1eady b\u1ea1n c\u00f3 tr\u00e1ch nhi\u1ec7m s\u1eed d\u1ee5ng s\u1ed1 ti\u1ec1n huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u1ec3 s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u00f3.\u00a0L\u1ee3i nhu\u1eadn \u00edt \u1ecfi b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c khi l\u00e0m \u0111i\u1ec1u \u0111\u00f3 s\u1ebd kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 duy tr\u00ec m\u1ed9t c\u00f4ng ty.<\/p>\n

    Li\u1ec7u c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n SHTT c\u1ee7a h\u1ecd nh\u01b0 t\u00e0i s\u1ea3n th\u1ebf ch\u1ea5p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n v\u1ed1n hay kh\u00f4ng?<\/strong><\/p>\n

    C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u00f3, c\u1ed9ng \u0111\u1ed3ng c\u00e1c doanh nghi\u1ec7p nh\u1ecf s\u1ebd r\u1ea5t hoan ngh\u00eanh ngu\u1ed3n t\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi SHTT.\u00a0N\u00f3 s\u1ebd gi\u00fap s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c doanh nghi\u1ec7p gia t\u0103ng \u0111\u00e1ng k\u1ec3.\u00a0C\u00e1c doanh nghi\u1ec7p l\u1edbn v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh v\u00e0 l\u1ecbch s\u1eed doanh thu xoay quanh SHTT c\u1ee7a h\u1ecd, c\u00f3 th\u1ec3 \u0111\u1ebfn g\u1eb7p c\u00e1c ng\u00e2n h\u00e0ng ho\u1eb7c nh\u00f3m nh\u00e0 \u0111\u1ea7u t\u01b0 s\u00e0nh s\u1ecfi v\u00e0 t\u1eadn d\u1ee5ng t\u00e0i s\u1ea3n SHTT c\u1ee7a h\u1ecd.\u00a0H\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 m\u1ed9t t\u00e0i s\u1ea3n v\u00e0 vay ti\u1ec1n khi bi\u1ebft n\u00f3 c\u00f3 gi\u00e1 tr\u1ecb.\u00a0Ho\u00e0n c\u1ea3nh \u0111\u00f3 hi\u1ec7n kh\u00f4ng d\u00e0nh cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p ho\u1eb7c doanh nghi\u1ec7p nh\u1ecf.<\/p>\n

    \u201cC\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p nh\u1ecf s\u1ebd r\u1ea5t hoan ngh\u00eanh ngu\u1ed3n t\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi SHTT. N\u00f3 s\u1ebd gi\u00fap s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c doanh nghi\u1ec7p gia t\u0103ng \u0111\u00e1ng k\u1ec3.\u201d<\/p>\n

    T\u1ea1i sao SHTT l\u1ea1i li\u00ean quan \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng d\u00e0i h\u1ea1n c\u1ee7a c\u00e1c c\u00f4ng ty \u0111\u1ebfn nh\u01b0 v\u1eady?<\/strong><\/p>\n

    SHTT l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ch\u00fang ta s\u00e1ng t\u1ea1o.\u00a0Khi b\u1ea1n nh\u00ecn v\u00e0o nh\u1eefng r\u1ee7i ro li\u00ean quan \u0111\u1ebfn vi\u1ec7c th\u00e0nh l\u1eadp m\u1ed9t doanh nghi\u1ec7p v\u00e0 \u0111\u01b0a m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t s\u1ed1 bi\u1ec7n ph\u00e1p \u0111\u1ec3 ng\u0103n ng\u01b0\u1eddi kh\u00e1c sao ch\u00e9p nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 t\u1ea1o ra.\u00a0Kh\u00f4ng c\u00f3 SHTT, c\u00f4ng th\u1ee9c m\u00e0 c\u00e1c doanh nh\u00e2n s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 s\u1ebd b\u1ecb thay \u0111\u1ed5i \u0111\u1ebfn m\u1ee9c kh\u00f4ng c\u00f2n l\u00fd do \u0111\u1ec3 \u0111\u1ea7u t\u01b0.\u00a0SHTT l\u00e0 t\u00e0i s\u1ea3n c\u01a1 b\u1ea3n m\u00e0 ch\u00fang ta t\u1eadn d\u1ee5ng \u0111\u1ec3 th\u00e0nh l\u1eadp c\u00f4ng ty kh\u1edfi nghi\u1ec7p, \u0111\u1ec3 \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 v\u1ed1n c\u1ee7a ch\u00ednh m\u00ecnh x\u00e2y d\u1ef1ng n\u00ean doanh nghi\u1ec7p, thu\u00ea nh\u00e2n vi\u00ean v\u00e0 tung ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi.\u00a0N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 khuy\u1ebfn kh\u00edch \u0111\u00f3, s\u1ebd ph\u1ea3i ph\u1ee5 thu\u1ed9c s\u1ef1 tr\u1ee3 c\u1ea5p c\u1ee7a ch\u00ednh ph\u1ee7 cho ph\u00e1t minh, v\u00e0 c\u00e1c ch\u00ednh ph\u1ee7 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u00e0 ph\u00e1t minh v\u0129 \u0111\u1ea1i.<\/p>\n

    Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn n\u00e0o v\u1ec1 SHTT m\u00e0 c\u00e1c c\u00f4ng ty th\u01b0\u1eddng m\u1eafc ph\u1ea3i?<\/strong><\/p>\n

    M\u1ed9t sai l\u1ea7m l\u1edbn l\u00e0 h\u1ee7y ho\u1ea1i t\u00ednh m\u1edbi l\u1ea1 c\u1ee7a s\u00e1ng ch\u1ebf tr\u01b0\u1edbc khi y\u00eau c\u1ea7u b\u1ea3o h\u1ed9.\u00a0Nhi\u1ec1u doanh nh\u00e2n v\u00e0 nh\u00e0 ph\u00e1t minh kh\u00f4ng hi\u1ec3u v\u1ec1 SHTT v\u00e0 kh\u00f4ng bi\u1ebft h\u1ecd kh\u00f4ng bi\u1ebft nh\u1eefng g\u00ec.\u00a0H\u1ecd t\u1ea1o n\u00ean m\u1ed9t nguy\u00ean m\u1eabu s\u1ea3n ph\u1ea9m v\u00e0 ch\u00e0o b\u00e1n n\u00f3.\u00a0Sau \u0111\u00f3 v\u00e0i n\u0103m, sau khi huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 v\u1ed1n, h\u1ecd c\u1ed1 g\u1eafng \u0111\u0103ng k\u00fd b\u1eb1ng s\u00e1ng ch\u1ebf cho n\u00f3, \u0111\u1ec3 r\u1ed3i ph\u00e1t hi\u1ec7n ra r\u1eb1ng n\u00f3 kh\u00f4ng c\u00f2n kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c c\u1ea5p b\u1eb1ng s\u00e1ng ch\u1ebf n\u1eefa.\u00a0Ho\u1eb7c h\u1ecd v\u1ed9i v\u00e0ng \u0111\u0103ng k\u00fd b\u1eb1ng s\u00e1ng ch\u1ebf m\u00e0 kh\u00f4ng th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm t\u00ecnh tr\u1ea1ng k\u1ef9 thu\u1eadt c\u1ee7a s\u00e1ng ch\u1ebf v\u00e0 chi r\u1ea5t nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 \u0111\u0103ng k\u00fd b\u1eb1ng s\u00e1ng ch\u1ebf cho th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u00e3 c\u00f3 r\u1ed3i.\u00a0Ng\u00e0y nay, th\u00f4ng tin v\u1ec1 b\u1eb1ng s\u00e1ng ch\u1ebf c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp v\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh xem li\u1ec7u ai \u0111\u00f3 \u0111\u00e3 ngh\u0129 \u0111\u1ebfn \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n hay ch\u01b0a l\u00e0 \u0111i\u1ec1u t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n.<\/p>\n

    \u0110i\u1ec3m m\u1ea5u ch\u1ed1t \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 SHTT l\u00e0 g\u00ec?<\/strong><\/p>\n

    Gi\u00e1o d\u1ee5c l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t \u0111\u1ec3 l\u1ea5p l\u1ed7 h\u1ed5ng ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 SHTT.\u00a0Ng\u00e0y nay, h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u1ec1u c\u00f3 c\u00e1c l\u1edbp h\u1ecdc kh\u1edfi nghi\u1ec7p, nh\u01b0ng r\u1ea5t \u00edt tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u v\u1ec1 SHTT.\u00a0Ch\u00fang ta n\u00ean k\u1ebft h\u1ee3p SHTT v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3ng d\u1ea1y c\u1ee7a c\u00e1c tr\u01b0\u1eddng trung h\u1ecdc ph\u1ed5 th\u00f4ng v\u00e0 trung h\u1ecdc c\u01a1 s\u1edf, b\u1edfi v\u00ec SHTT v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 li\u00ean quan \u0111\u1ebfn r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng.\u00a0SHTT r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i, nh\u01b0ng l\u1ea1i b\u1ecb r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi hi\u1ec3u l\u1ea7m.\u00a0Ch\u00fang ta c\u1ea7n t\u00f4n vinh SHTT v\u00e0 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 n\u00f3.<\/p>\n

    \u201cGi\u00e1o d\u1ee5c l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t \u0111\u1ec3 l\u1ea5p l\u1ed7 h\u1ed5ng ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 SHTT.\u201d<\/p>\n

    Ch\u00fang ta c\u0169ng c\u1ea7n thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a x\u00e3 h\u1ed9i v\u1ec1 s\u1ef1 th\u1ea5t b\u1ea1i.\u00a0Kh\u00f4ng ai th\u00edch th\u1ea5t b\u1ea1i, nh\u01b0ng th\u1ea5t b\u1ea1i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ph\u00e1t minh.\u00a0Ch\u1eb3ng h\u1ea1n nh\u01b0 James Dyson, ng\u01b0\u1eddi ph\u00e1t minh ra m\u00e1y h\u00fat b\u1ee5i kh\u00f4ng d\u00f9ng t\u00fai \u0111\u1ef1ng, \u00f4ng \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ebfn 5.127 nguy\u00ean m\u1eabu, nh\u01b0ng c\u00f3 ph\u1ea3i t\u1ea5t c\u1ea3 \u0111\u1ec1u th\u1ea5t b\u1ea1i?\u00a0Kh\u00f4ng, b\u1edfi v\u00ec m\u1ed7i nguy\u00ean m\u1eabu \u0111\u00e3 ch\u1ee9ng minh \u0111i\u1ec3m g\u00ec \u0111\u00f3 t\u1ed1t h\u01a1n ho\u1eb7c t\u1ec7 h\u01a1n.\u00a0N\u1ebfu b\u1ea1n kh\u00f4ng s\u1eb5n s\u00e0ng th\u1ea5t b\u1ea1i trong qu\u00e1 tr\u00ecnh ph\u00e1t minh, b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd khai ph\u00e1 \u0111\u01b0\u1ee3c c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i.\u00a0Nh\u1eefng nh\u00e0 ph\u00e1t minh v\u0129 \u0111\u1ea1i tr\u00ean th\u1ebf gi\u1edbi coi th\u1ea5t b\u1ea1i l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc kinh nghi\u1ec7m.<\/p>\n

    \u201cN\u1ebfu b\u1ea1n kh\u00f4ng s\u1eb5n s\u00e0ng th\u1ea5t b\u1ea1i trong qu\u00e1 tr\u00ecnh ph\u00e1t minh, b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd khai ph\u00e1 \u0111\u01b0\u1ee3c c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i. Nh\u1eefng nh\u00e0 ph\u00e1t minh v\u0129 \u0111\u1ea1i tr\u00ean th\u1ebf gi\u1edbi coi th\u1ea5t b\u1ea1i l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc kinh nghi\u1ec7m.\u201d<\/p>\n

    L\u1eddi khuy\u00ean c\u1ee7a \u00f4ng v\u1ec1 vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SHTT l\u00e0 g\u00ec?<\/strong><\/p>\n

    H\u00e3y suy ngh\u0129 v\u1ec1 SHTT ngay c\u1ea3 tr\u01b0\u1edbc khi b\u1ea1n th\u00e0nh l\u1eadp c\u00f4ng ty c\u1ee7a m\u00ecnh.\u00a0Trang b\u1ecb quanh m\u00ecnh nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m.\u00a0Trang b\u1ecb quanh m\u00ecnh m\u1ed9t \u0111\u1ed9i nh\u00f3m c\u00f3 th\u1ec3 ho\u00e0n thi\u1ec7n cho c\u00e1c k\u1ef9 n\u0103ng m\u00e0 b\u1ea1n c\u00f3.\u00a0N\u1ebfu b\u1ea1n l\u00e0 nh\u00e0 ph\u00e1t minh c\u00f3 t\u1ea7m nh\u00ecn, h\u00e3y t\u1eadp trung v\u00e0o ph\u00e1t minh v\u00e0 \u0111\u1ec3 vi\u1ec7c b\u1ea3o v\u1ec7 ph\u00e1t minh \u0111\u00f3 cho ng\u01b0\u1eddi kh\u00e1c.\u00a0N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng gi\u1ecfi nh\u01b0ng kh\u00f4ng gi\u1ecfi trong vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, h\u00e3y t\u00ecm nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 thay b\u1ea1n.<\/p>\n

    \u00d4ng \u0111ang th\u1ea5y nh\u1eefng thay \u0111\u1ed5i n\u00e0o trong b\u1ed1i c\u1ea3nh s\u00e1ng t\u1ea1o?<\/strong><\/p>\n

    S\u1ef1 s\u00e1ng t\u1ea1o \u0111ang di\u1ec5n ra nhanh h\u01a1n b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o trong l\u1ecbch s\u1eed th\u1ebf gi\u1edbi.\u00a0C\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean t\u1ed1t h\u01a1n v\u00e0 \u0111ang m\u1edf ra nhi\u1ec1u c\u00f4ng ngh\u1ec7 m\u1edbi.\u00a0Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00fang ta c\u00f3 nhu c\u1ea7u kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u1ed1i v\u1edbi th\u1ee9 g\u00ec \u0111\u00f3 m\u1edbi v\u00e0 t\u1ed1t h\u01a1n, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u0111ang th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng n\u00e0y.<\/p>\n

    C\u00e1c v\u0103n ph\u00f2ng s\u1edf SHTT c\u00f3 th\u1ec3 gi\u00fap \u0111\u1eddi s\u1ed1ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf d\u1ec5 d\u00e0ng h\u01a1n nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/p>\n

    Lu\u00f4n c\u00f3 nh\u1eefng c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0T\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c trong \u1ee6y ban T\u01b0 v\u1ea5n B\u1eb1ng s\u00e1ng ch\u1ebf c\u1ee7a USPTO trong b\u1ea3y n\u0103m v\u00e0 trong su\u1ed1t th\u1eddi gian \u0111\u00f3, USPTO \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n d\u1ec5 d\u00e0ng h\u01a1n cho c\u00e1c th\u1ea9m \u0111\u1ecbnh vi\u00ean g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi n\u1ed9p \u0111\u01a1n.\u00a0\u0110\u00f3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i v\u00ec h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e1t minh kh\u00f4ng hi\u1ec3u quy tr\u00ecnh c\u1ea5p b\u1eb1ng s\u00e1ng ch\u1ebf ho\u1eb7c h\u1ec7 th\u1ed1ng b\u1eb1ng s\u00e1ng ch\u1ebf c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t minh.\u00a0H\u1ecd kh\u00f4ng hi\u1ec3u r\u1eb1ng vi\u1ec7c t\u00ecm ki\u1ebfm t\u00ecnh tr\u1ea1ng k\u1ef9 thu\u1eadt c\u1ee7a s\u00e1ng ch\u1ebf \u0111\u01b0\u1ee3c sinh ra \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi n\u1ed9p \u0111\u01a1n ho\u00e0n thi\u1ec7n y\u00eau c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 b\u1ea3o v\u1ec7.\u00a0C\u1ea5p b\u1eb1ng s\u00e1ng ch\u1ebf l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh;\u00a0b\u1ea1n ch\u1ec9 c\u1ea7n hi\u1ec3u v\u1ec1 c\u00e1c quy t\u1eafc.\u00a0B\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng th\u1ea5t b\u1ea1i v\u00ec b\u1ea1n \u0111\u00e3 hi\u1ec3u ch\u00ednh x\u00e1c n\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o.\u00a0Ch\u00fang ta c\u1ea7n l\u00e0m s\u00e1ng t\u1ecf vai tr\u00f2 c\u1ee7a v\u0103n ph\u00f2ng b\u1eb1ng s\u00e1ng ch\u1ebf.\u00a0V\u0103n ph\u00f2ng b\u1eb1ng s\u00e1ng ch\u1ebf mu\u1ed1n khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o, h\u1ecd mu\u1ed1n b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c b\u1eb1ng s\u00e1ng ch\u1ebf v\u00e0 h\u1ecd c\u1ef1c k\u1ef3 s\u1eb5n l\u00f2ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong quy tr\u00ecnh \u0111\u00f3.<\/p>\n

    \u201cCh\u00fang ta c\u1ea7n l\u00e0m s\u00e1ng t\u1ecf vai tr\u00f2 c\u1ee7a v\u0103n ph\u00f2ng b\u1eb1ng s\u00e1ng ch\u1ebf.\u00a0V\u0103n ph\u00f2ng b\u1eb1ng s\u00e1ng ch\u1ebf mu\u1ed1n khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o, h\u1ecd mu\u1ed1n b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c b\u1eb1ng s\u00e1ng ch\u1ebf v\u00e0 h\u1ecd c\u1ef1c k\u1ef3 s\u1eb5n l\u00f2ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong quy tr\u00ecnh \u0111\u00f3.\u201d<\/p>\n

    \u00d4ng c\u00f3 l\u1ea1c quan v\u1ec1 t\u01b0\u01a1ng lai kh\u00f4ng?<\/strong><\/p>\n

    \u00a0<\/strong>C\u00f3 ch\u1ee9.\u00a0Khoa h\u1ecdc v\u1eadt li\u1ec7u, 5G, t\u1ea5t c\u1ea3 s\u1ebd gi\u1ea3i ph\u00f3ng th\u00eam r\u1ea5t nhi\u1ec1u thi\u1ebft b\u1ecb Internet v\u1ea1n v\u1eadt v\u00ec t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd s\u1ebd nhanh h\u01a1n v\u00e0 chi ph\u00ed s\u1ea3n xu\u1ea5t con chip s\u1ebd r\u1ebb h\u01a1n r\u1ea5t nhi\u1ec1u.\u00a0M\u1ecdi th\u1ee9 ch\u00fang t\u00f4i l\u00e0m s\u1ebd \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi nhau v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i h\u00f3a nh\u1edd nh\u1eefng \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 \u0111ang \u0111\u01b0\u1ee3c tung ra.<\/p>\n

    \u00d4ng c\u00f3 l\u1eddi khuy\u00ean g\u00ec cho c\u00e1c b\u1ea1n tr\u1ebb?<\/strong><\/p>\n

    H\u00e3y nh\u00ecn v\u00e0o m\u1ecdi th\u1ee9 b\u1ea1n l\u00e0m trong cu\u1ed9c s\u1ed1ng v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi t\u1ea1i sao ch\u00fang ta l\u00e0m theo c\u00e1ch \u0111\u00f3.\u00a0Khi b\u1ea1n b\u1eaft \u0111\u1ea7u n\u00f3i r\u1eb1ng c\u00f3 m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3, th\u00ec \u0111\u00f3 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u00ecm ra.<\/p>\n

    T\u00e1m \u0111i\u1ec1u quan tr\u1ecdng r\u00fat ra t\u1eeb Louis Foreman<\/strong><\/p>\n

      \n
    1. Gi\u00e1 tr\u1ecb \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n ch\u1ec9 \u0111\u01b0\u1ee3c khai ph\u00e1 trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n n\u00f3.<\/li>\n
    2. Tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c v\u00e0o m\u1ed9t \u00fd t\u01b0\u1edfng, h\u00e3y x\u00e1c \u0111\u1ecbnh xem n\u00f3 c\u00f3 kh\u1ea3 thi hay kh\u00f4ng.\u00a0Tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau: \u0110i\u1ec1u g\u00ec l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o?\u00a0Ai l\u00e0 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng \u00a0c\u1ee7a b\u1ea1n?\u00a0C\u00f3 t\u1ed3n t\u1ea1i nhu c\u1ea7u cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng?\u00a0B\u1ea1n c\u1ea7n bao nhi\u00eau ti\u1ec1n?\u00a0Ngu\u1ed3n v\u1ed1n \u0111\u1ea7u t\u01b0 \u0111\u1ebfn t\u1eeb \u0111\u00e2u?<\/li>\n
    3. \u0110\u1ec3 thu h\u00fat \u0111\u1ea7u t\u01b0, b\u1ea1n c\u1ea7n gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng l\u00fd do t\u1ea1i sao ai \u0111\u00f3 n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 h\u1ecd s\u1ebd nh\u1eadn l\u1ea1i \u0111\u01b0\u1ee3c g\u00ec.<\/li>\n
    4. S\u1edf h\u1eefu tr\u00ed tu\u1ec7 l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ed5i m\u1edbi c\u1ee7a ch\u1ee7 doanh nghi\u1ec7p.\u00a0Kh\u00f4ng c\u00f3 s\u1edf h\u1eefu tr\u00ed tu\u1ec7, c\u00f4ng th\u1ee9c m\u00e0 c\u00e1c doanh nh\u00e2n s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 s\u1ebd b\u1ecb thay \u0111\u1ed5i \u0111\u1ebfn m\u1ee9c kh\u00f4ng c\u00f2n l\u00fd do \u0111\u1ec3 \u0111\u1ea7u t\u01b0.<\/li>\n
    5. Ng\u00e0y nay, c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp th\u00f4ng tin v\u1ec1 b\u1eb1ng s\u00e1ng ch\u1ebf v\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh xem li\u1ec7u ai \u0111\u00f3 \u0111\u00e3 ngh\u0129 \u0111\u1ebfn \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n hay ch\u01b0a l\u00e0 \u0111i\u1ec1u t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n.<\/li>\n
    6. H\u00e3y suy ngh\u0129 v\u1ec1 SHTT ngay c\u1ea3 tr\u01b0\u1edbc khi b\u1ea1n th\u00e0nh l\u1eadp c\u00f4ng ty c\u1ee7a m\u00ecnh.\u00a0Trang b\u1ecb quanh m\u00ecnh nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m.<\/li>\n
    7. C\u1ea5p b\u1eb1ng s\u00e1ng ch\u1ebf l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh;\u00a0b\u1ea1n ch\u1ec9 c\u1ea7n hi\u1ec3u r\u00f5 c\u00e1c quy t\u1eafc.\u00a0B\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng th\u1ea5t b\u1ea1i v\u00ec b\u1ea1n \u0111\u00e3 hi\u1ec3u ch\u00ednh x\u00e1c n\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n
    8. Khi b\u1ea1n b\u1eaft \u0111\u1ea7u n\u00f3i r\u1eb1ng c\u00f3 m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3, th\u00ec \u0111\u00f3 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u00ecm ra.<\/li>\n<\/ol>\n

      Th\u00e1ng Gi\u00eang 2023<\/em><\/p>\n

      T\u00e1c gi\u1ea3: \u00a0Catherine Jewell<\/strong>\u00a0, B\u1ed9 ph\u1eadn Ti\u1ebfp c\u1eadn Th\u00f4ng tin v\u00e0 K\u1ef9 thu\u1eadt s\u1ed1, WIPO<\/em><\/p>\n

      Ngu\u1ed3n: https:\/\/www.wSHTTo.int\/wSHTTo_magazine_digital\/en\/2023\/article_0002.html<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

      Ch\u1ee7 chu\u1ed7i doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p, Louis Foreman, Ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Enventys Partners, m\u1ed9t c\u00f4ng ty t\u00edch h\u1ee3p thi\u1ebft k\u1ebf v\u00e0 ra m\u1eaft s\u1ea3n ph\u1ea9m \u1edf Hoa K\u1ef3, chia s\u1ebb nh\u1eefng hi\u1ec3u bi\u1ebft h\u1eefu \u00edch c\u1ee7a \u00f4ng v\u1ec1\u00a0s\u1edf h\u1eefu tr\u00ed tu\u1ec7\u00a0(SHTT) v\u00e0 tinh th\u1ea7n kh\u1edfi nghi\u1ec7p.\u00a0Trong ba th\u1eadp k\u1ef7 […]<\/p>\n","protected":false},"author":1,"featured_media":5740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[101,9],"tags":[2279,2255,2280,2281,2278,2282,2261,2260],"yst_prominent_words":[],"class_list":["post-5739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-so-huu-tri-tue","category-tin-tuc","tag-bang-sang-che","tag-chi-so-cac-bon","tag-khoi-nghiep","tag-phat-minh","tag-sang-che","tag-so-huu-tri-true","tag-thi-truong-tin-chi-cac-bon","tag-tin-chi-cac-bon"],"_links":{"self":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts\/5739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=5739"}],"version-history":[{"count":1,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts\/5739\/revisions"}],"predecessor-version":[{"id":5742,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts\/5739\/revisions\/5742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/media\/5740"}],"wp:attachment":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=5739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=5739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=5739"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/yst_prominent_words?post=5739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}