{"id":6285,"date":"2025-12-20T07:53:26","date_gmt":"2025-12-20T00:53:26","guid":{"rendered":"https:\/\/wincolaw.com.vn\/?p=6285"},"modified":"2025-12-20T07:57:19","modified_gmt":"2025-12-20T00:57:19","slug":"trung-quoc-tu-cong-xuong-hang-fake-toi-cuoc-chien-bao-ho-ban-quyen-labubu","status":"publish","type":"post","link":"https:\/\/wincolaw.com.vn\/vi\/trung-quoc-tu-cong-xuong-hang-fake-toi-cuoc-chien-bao-ho-ban-quyen-labubu.html","title":{"rendered":"Trung Qu\u1ed1c: T\u1eeb c\u00f4ng x\u01b0\u1edfng h\u00e0ng ‘fake’ t\u1edbi cu\u1ed9c chi\u1ebfn b\u1ea3o h\u1ed9 b\u1ea3n quy\u1ec1n Labubu"},"content":{"rendered":"
Sau nhi\u1ec1u th\u1eadp k\u1ef7 b\u1ecb c\u1ed9p m\u00e1c l\u00e0 ‘c\u00f4ng x\u01b0\u1edfng’ s\u1ea3n xu\u1ea5t h\u00e0ng gi\u1ea3 c\u1ee7a th\u1ebf gi\u1edbi, c\u00e1c doanh nghi\u1ec7p t\u1ea1i Trung Qu\u1ed1c hi\u1ec7n c\u0169ng \u0111ang tr\u1edf th\u00e0nh n\u1ea1n nh\u00e2n c\u1ee7a l\u00e0n s\u00f3ng vi ph\u1ea1m b\u1ea3n quy\u1ec1n v\u00e0 ph\u1ea3i n\u1ed7 l\u1ef1c \u0111\u1ec3 b\u1ea3o v\u1ec7 c\u00e1c t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 thu\u1ed9c s\u1edf h\u1eefu. \u0110\u00e2y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 b\u01b0\u1edbc ti\u1ebfn h\u00f3a l\u1edbn.<\/strong><\/div>\n
\n

Sau nhi\u1ec1u th\u1eadp k\u1ef7 b\u1ecb c\u00e1o bu\u1ed9c l\u00e0m h\u00e0ng gi\u1ea3, sao ch\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i, c\u00e1c doanh nghi\u1ec7p Trung Qu\u1ed1c hi\u1ec7n nay \u0111ang \u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 k\u00e9p, v\u1eeba l\u00e0 b\u00ean vi ph\u1ea1m, v\u1eeba l\u00e0 ch\u1ee7 s\u1edf h\u1eefu quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7.<\/p>\n

BYD, DeepSeek v\u00e0 Pop Mart l\u00e0 nh\u1eefng doanh nghi\u1ec7p Trung Qu\u1ed1c th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n tr\u00ean truy\u1ec1n th\u00f4ng qu\u1ed1c t\u1ebf v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n g\u1eafn li\u1ec1n v\u1edbi c\u1ea3 th\u00e0nh c\u00f4ng to\u00e0n c\u1ea7u\u00a0v\u00e0\u00a0c\u00e1c tranh c\u00e3i. Tuy nhi\u00ean, \u0111i\u1ec1u th\u01b0\u1eddng b\u1ecb b\u1ecf qua l\u00e0 c\u00e1c c\u00f4ng ty n\u00e0y ph\u1ea3n \u00e1nh r\u00f5 n\u00e9t s\u1ef1 chuy\u1ec3n d\u1ecbch nhanh ch\u00f3ng c\u1ee7a Trung Qu\u1ed1c, t\u1eeb \u201cc\u00f4ng x\u01b0\u1edfng th\u1ebf gi\u1edbi\u201d chuy\u00ean s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a gi\u00e1 r\u1ebb, ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p, gi\u00e1 tr\u1ecb gia t\u0103ng th\u1ea5p, sang m\u1ed9t qu\u1ed1c gia \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, c\u1ea1nh tranh ng\u00e0y c\u00e0ng ngang b\u1eb1ng v\u1edbi c\u00e1c doanh nghi\u1ec7p ph\u01b0\u01a1ng T\u00e2y trong ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t trong l\u0129nh v\u1ef1c xe \u0111i\u1ec7n.<\/p>\n

S\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y di\u1ec5n ra song song v\u1edbi nh\u1eefng thay \u0111\u1ed5i l\u1edbn trong ch\u1ebf \u0111\u1ed9 b\u1ea3o h\u1ed9 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 t\u1ea1i Trung Qu\u1ed1c. Sau nhi\u1ec1u n\u0103m b\u1ecb g\u1eafn m\u00e1c l\u00e0 thi\u00ean \u0111\u01b0\u1eddng c\u1ee7a h\u00e0ng nh\u00e1i, c\u00e1c doanh nghi\u1ec7p Trung Qu\u1ed1c ng\u00e0y nay kh\u00f4ng ch\u1ec9 c\u00f2n l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ecb c\u00e1o bu\u1ed9c x\u00e2m ph\u1ea1m IP, m\u00e0 ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh ch\u1ee7 th\u1ec3 s\u1edf h\u1eefu v\u00e0 b\u1ea3o v\u1ec7 IP c\u1ee7a ch\u00ednh m\u00ecnh. Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i s\u01b0u t\u1ea7m, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng b\u00fap b\u00ea qu\u00e1i v\u1eadt r\u0103ng nh\u1ecdn mang t\u00ean Labubu c\u1ee7a Pop Mart, l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u cho qu\u00e1 tr\u00ecnh ti\u1ebfn h\u00f3a n\u00e0y.<\/p>\n

\"\"<\/figure>\n

L\u01b0\u1ee3c s\u1eed b\u1ea3o h\u1ed9 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 t\u1ea1i Trung Qu\u1ed1c\u00a0<\/strong><\/p>\n

S\u1edf h\u1eefu tr\u00ed tu\u1ec7 l\u1ea7n \u0111\u1ea7u tr\u1edf th\u00e0nh m\u1ed9t v\u1ea5n \u0111\u1ec1 mang t\u1ea7m qu\u1ed1c gia \u1edf Trung Qu\u1ed1c trong th\u1eddi k\u1ef3 c\u1ea3i c\u00e1ch. N\u0103m 1980, Trung Qu\u1ed1c gia nh\u1eadp T\u1ed5 ch\u1ee9c S\u1edf h\u1eefu tr\u00ed tu\u1ec7 th\u1ebf gi\u1edbi (WIPO), v\u00e0 trong nh\u1eefng n\u0103m sau \u0111\u00f3 \u0111\u00e3 ban h\u00e0nh c\u00e1c \u0111\u1ea1o lu\u1eadt t\u01b0\u01a1ng \u0111\u1ed1i to\u00e0n di\u1ec7n v\u1ec1 b\u1eb1ng s\u00e1ng ch\u1ebf, b\u1ea3n quy\u1ec1n v\u00e0 nh\u00e3n hi\u1ec7u. Tuy nhi\u00ean, vi\u1ec7c b\u1ea3o h\u1ed9 IP khi \u0111\u00f3 ch\u1ee7 y\u1ebfu t\u1ed3n t\u1ea1i tr\u00ean gi\u1ea5y t\u1edd, kh\u00e2u th\u1ef1c thi y\u1ebfu k\u00e9m v\u00e0 t\u00ecnh tr\u1ea1ng l\u00e0m h\u00e0ng gi\u1ea3 di\u1ec5n ra ph\u1ed5 bi\u1ebfn.<\/p>\n

Ch\u1ec9 \u0111\u1ebfn khi Trung Qu\u1ed1c gia nh\u1eadp T\u1ed5 ch\u1ee9c Th\u01b0\u01a1ng m\u1ea1i Th\u1ebf gi\u1edbi (WTO) n\u0103m 2001, h\u1ec7 th\u1ed1ng IP c\u1ee7a n\u01b0\u1edbc n\u00e0y m\u1edbi b\u1eaft \u0111\u1ea7u t\u1eebng b\u01b0\u1edbc ti\u1ec7m c\u1eadn c\u00e1c ti\u00eau chu\u1ea9n to\u00e0n c\u1ea7u. D\u00f9 v\u1eady, lu\u1eadt ph\u00e1p v\u1eabn ch\u01b0a \u0111\u1ee7, do vi\u1ec7c th\u1ef1c thi c\u00f2n ch\u1eadm ch\u1ea1p, thi\u1ebfu \u0111\u1ed9ng l\u1ef1c \u1edf c\u1ea5p \u0111\u1ecba ph\u01b0\u01a1ng, v\u1ea5p ph\u1ea3i s\u1ef1 ph\u1ea3n kh\u00e1ng t\u1eeb m\u1ed9t b\u1ed9 ph\u1eadn ng\u00e0nh s\u1ea3n xu\u1ea5t, c\u00f9ng nhi\u1ec1u y\u1ebfu t\u1ed1 mang t\u00ednh c\u1ea5u tr\u00fac kh\u00e1c. M\u1eb7c d\u00f9 \u0111\u00e3 tham gia Hi\u1ec7p \u0111\u1ecbnh TRIPS v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh th\u01b0\u01a1ng m\u1ea1i c\u1ee7a quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7, Trung Qu\u1ed1c trong th\u1eddi gian d\u00e0i v\u1eabn b\u1ecb xem l\u00e0 trung t\u00e2m to\u00e0n c\u1ea7u c\u1ee7a h\u00e0ng gi\u1ea3 v\u00e0 l\u00e0 qu\u1ed1c gia vi ph\u1ea1m IP n\u01b0\u1edbc ngo\u00e0i m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng.<\/p>\n

S\u1ef1 chuy\u1ec3n bi\u1ebfn mang t\u00ednh\u00a0b\u01b0\u1edbc ngo\u1eb7t\u00a0ch\u1ec9 th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u t\u1eeb\u00a0nh\u1eefng n\u0103m\u00a02010, khi ch\u00ednh ph\u1ee7 Trung Qu\u1ed1c coi IP l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n chi\u1ebfn l\u01b0\u1ee3c. C\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 ch\u1ebf h\u00f3a trong chi\u1ebfn l\u01b0\u1ee3c \u201cMade in China 2025\u201d, trong \u0111\u00f3 vi\u1ec7c t\u0103ng c\u01b0\u1eddng b\u1ea3o h\u1ed9 IP \u0111\u01b0\u1ee3c xem l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. Qu\u00e1 tr\u00ecnh th\u1ec3 ch\u1ebf h\u00f3a ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c \u0111\u1ea9y nhanh v\u1edbi vi\u1ec7c th\u00e0nh l\u1eadp c\u00e1c t\u00f2a \u00e1n chuy\u00ean tr\u00e1ch v\u1ec1 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 t\u1ea1i ba th\u00e0nh ph\u1ed1 l\u1edbn. N\u0103m 2021, B\u1eafc Kinh c\u00f4ng b\u1ed1 k\u1ebf ho\u1ea1ch \u201cX\u00e2y d\u1ef1ng qu\u1ed1c gia m\u1ea1nh v\u1ec1 s\u1edf h\u1eefu tr\u00ed tu\u1ec7\u201d, tuy\u00ean b\u1ed1 r\u1eb1ng \u0111\u1ebfn n\u0103m 2035, n\u0103ng l\u1ef1c c\u1ea1nh tranh IP c\u1ee7a Trung Qu\u1ed1c s\u1ebd n\u1eb1m \u201ctrong nh\u00f3m h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi\u201d.<\/p>\n

Khi Trung Qu\u1ed1c v\u01b0\u01a1n l\u00ean d\u1eabn \u0111\u1ea7u to\u00e0n c\u1ea7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u0103ng k\u00fd s\u00e1ng ch\u1ebf, v\u1ea5n \u0111\u1ec1 b\u1ea3o h\u1ed9 IP c\u00e0ng \u0111\u01b0\u1ee3c \u0110\u1ea3ng C\u1ed9ng s\u1ea3n Trung Qu\u1ed1c \u01b0u ti\u00ean cao h\u01a1n. Ch\u1ec9 ri\u00eang n\u0103m 2023, Trung Qu\u1ed1c \u0111\u00e3 n\u1ed9p 47,2% t\u1ed5ng s\u1ed1 \u0111\u01a1n s\u00e1ng ch\u1ebf to\u00e0n c\u1ea7u, v\u01b0\u1ee3t xa M\u1ef9 v\u00e0 Nh\u1eadt B\u1ea3n, l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t 16,8% v\u00e0 8,4%. C\u0169ng trong n\u0103m n\u00e0y, C\u1ee5c S\u1edf h\u1eefu tr\u00ed tu\u1ec7 Qu\u1ed1c gia Trung Qu\u1ed1c (CNIPA) ti\u1ebfp nh\u1eadn h\u01a1n 1,6 tri\u1ec7u \u0111\u01a1n \u0111\u0103ng k\u00fd s\u00e1ng ch\u1ebf.<\/p>\n

Quan tr\u1ecdng h\u01a1n c\u1ea3, m\u1ed9t \u0111\u1ed9ng l\u1ef1c l\u1edbn th\u00fac \u0111\u1ea9y Trung Qu\u1ed1c t\u0103ng c\u01b0\u1eddng qu\u1ea3n tr\u1ecb IP ch\u00ednh l\u00e0 v\u1ea5n \u0111\u1ec1 chuy\u1ec3n giao c\u00f4ng ngh\u1ec7, t\u1ee9c y\u00eau c\u1ea7u b\u1ea3o v\u1ec7 c\u00e1c c\u00f4ng ngh\u1ec7 then ch\u1ed1t ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau t\u1ef1 ch\u1ee7 trong c\u00e1c l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 cao. Song song v\u1edbi \u0111\u00f3, kh\u00e1i ni\u1ec7m IP t\u1ea1i Trung Qu\u1ed1c c\u0169ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng, kh\u00f4ng ch\u1ec9 bao g\u1ed3m b\u1eb1ng s\u00e1ng ch\u1ebf v\u00e0 nh\u00e3n hi\u1ec7u, m\u00e0 c\u00f2n c\u1ea3 d\u1eef li\u1ec7u v\u00e0 t\u00e0i s\u1ea3n s\u1ed1.<\/p>\n

\u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, nh\u1eefng m\u1ed1i lo c\u1ee7a Trung Qu\u1ed1c kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n xoay quanh \u201cLafufu\u201d, \u201cLagogogo\u201d, \u201cLababie\u201d hay c\u00e1c phi\u00ean b\u1ea3n nh\u00e1i kh\u00e1c c\u1ee7a d\u00f2ng Monster c\u1ee7a Pop Mart, b\u1ea3o h\u1ed9 IP ch\u00ednh l\u00e0 s\u1ef1 th\u1ec3 hi\u1ec7n tham v\u1ecdng c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 \u0111ang ng\u00e0y c\u00e0ng h\u00f9ng m\u1ea1nh c\u1ee7a qu\u1ed1c gia t\u1ef7 d\u00e2n n\u00e0y.<\/p>\n

\"\"<\/figure>\n

Ngh\u1ecbch l\u00fd Lafufu: T\u1eeb sao ch\u00e9p \u0111\u1ebfn \u0111\u1ed5i m\u1edbi v\u00e0 tr\u1ea5n \u00e1p\u00a0<\/strong><\/p>\n

Trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i s\u01b0u t\u1ea7m, m\u00f4 h\u00ecnh \u201cblind box\u201d (h\u1ed9p m\u00f9) d\u1ef1a tr\u00ean s\u1ef1 khan hi\u1ebfm \u0111\u00e3 gi\u00fap l\u1ee3i nhu\u1eadn c\u1ee7a Pop Mart t\u0103ng v\u1ecdt 400% trong n\u0103m nay, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y th\u00eam b\u1edfi th\u1ecb tr\u01b0\u1eddng th\u1ee9 c\u1ea5p sinh l\u1eddi cao, n\u01a1i gi\u00e1 b\u00e1n l\u1ea1i \u0111\u00e3 \u0111\u1ea9y Labubu l\u00ean g\u1ea7n v\u1edbi ph\u00e2n kh\u00fac h\u00e0ng xa x\u1ec9. Hi\u1ec7n t\u1ea1i, Pop Mart \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n c\u1ea3 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ed3 ch\u01a1i to\u00e0n c\u1ea7u l\u1edbn nh\u01b0 Mattel, Hasbro v\u00e0 Sanrio c\u1ed9ng l\u1ea1i.<\/p>\n

Tuy nhi\u00ean, th\u00e0nh c\u00f4ng c\u1ee7a Labubu c\u0169ng k\u00e9o theo m\u1ed9t h\u1ec7 qu\u1ea3 d\u1ec5 \u0111o\u00e1n, v\u1ed1n t\u1eeb l\u00e2u \u0111\u00e3 g\u1eafn li\u1ec1n v\u1edbi c\u00e1ch Trung Qu\u1ed1c \u0111\u1ed1i x\u1eed v\u1edbi IP n\u01b0\u1edbc ngo\u00e0i, \u0111\u00f3 l\u00e0 n\u1ea1n l\u00e0m h\u00e0ng gi\u1ea3. C\u00e1c b\u00fap b\u00ea nh\u00e1i mang t\u00ean Lafufu hi\u1ec7n \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean to\u00e0n c\u1ea7u, bao g\u1ed3m c\u1ea3 t\u1ea1i nh\u1eefng chu\u1ed7i b\u00e1n l\u1ebb l\u1edbn nh\u01b0 7-Eleven \u1edf M\u1ef9, khi\u1ebfn Pop Mart ph\u1ea3i v\u01b0\u1edbng v\u00e0o nhi\u1ec1u v\u1ee5 ki\u1ec7n t\u1ee5ng t\u1ea1i to\u00e0n \u00e1n. Kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf vi ph\u1ea1m IP, v\u1ea5n \u0111\u1ec1 c\u00f2n m\u1edf r\u1ed9ng sang kh\u00eda c\u1ea1nh an to\u00e0n, khi nhi\u1ec1u b\u00e1o c\u00e1o c\u1ea3nh b\u00e1o Lafufu c\u00f3 th\u1ec3 g\u00e2y nguy h\u1ea1i cho tr\u1ebb em do c\u00e1c chi ti\u1ebft nh\u1ecf d\u1ec5 t\u00e1ch r\u1eddi, c\u0169ng nh\u01b0 nguy c\u01a1 ch\u1ee9a h\u00e0m l\u01b0\u1ee3ng ch\u00ec ho\u1eb7c c\u00e1c h\u00f3a ch\u1ea5t \u0111\u1ed9c h\u1ea1i kh\u00e1c cao h\u01a1n m\u1ee9c cho ph\u00e9p.<\/p>\n

Ngh\u1ecbch l\u00fd \u1edf ch\u1ed7, Lafufu c\u0169ng \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i Trung Qu\u1ed1c. V\u00ec v\u1eady, ph\u1ea3n \u1ee9ng c\u1ee7a ch\u00ednh quy\u1ec1n di\u1ec5n ra r\u1ea5t nhanh ch\u00f3ng. G\u1ea7n 2 tri\u1ec7u Lafufu \u0111\u00e3 b\u1ecb thu gi\u1eef trong n\u0103m nay th\u00f4ng qua c\u00e1c \u0111\u1ee3t \u0111\u1ed9t k\u00edch nh\u00e0 m\u00e1y, ki\u1ec3m tra th\u1ecb tr\u01b0\u1eddng v\u00e0 ki\u1ec3m so\u00e1t h\u1ea3i quan. Pop Mart th\u01b0\u1eddng l\u00e0 b\u00ean \u0111\u1ea7u ti\u00ean ph\u00e1t hi\u1ec7n h\u00e0ng gi\u1ea3 v\u00e0 b\u00e1o cho c\u1ea3nh s\u00e1t, t\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch tr\u1ea5n \u00e1p ph\u1ed1i h\u1ee3p.<\/p>\n

V\u1ee5 Lafufu cho th\u1ea5y ch\u00ednh quy\u1ec1n Trung Qu\u1ed1c ng\u00e0y c\u00e0ng s\u1eb5n s\u00e0ng h\u00e0nh \u0111\u1ed9ng m\u1ea1nh tay tr\u01b0\u1edbc c\u00e1c h\u00e0nh vi x\u00e2m ph\u1ea1m IP, \u00edt nh\u1ea5t l\u00e0 khi IP c\u00f3 ngu\u1ed3n g\u1ed1c trong n\u01b0\u1edbc b\u1ecb \u1ea3nh h\u01b0\u1edfng. \u0110i\u1ec1u n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi tuy\u00ean b\u1ed1 c\u1ee7a \u0110\u1ea3ng C\u1ed9ng s\u1ea3n Trung Qu\u1ed1c v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ed5i m\u1edbi d\u1ef1a tr\u00ean lu\u1eadt l\u1ec7, trong \u0111\u00f3 IP g\u1ed1c l\u00e0 t\u00e0i s\u1ea3n ch\u1ee9 kh\u00f4ng ph\u1ea3i g\u00e1nh n\u1eb7ng. Quan \u0111i\u1ec3m n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong m\u1ed9t b\u00e0i vi\u1ebft c\u1ee7a T\u00e2n Hoa X\u00e3 ph\u00ea ph\u00e1n hi\u1ec7n t\u01b0\u1ee3ng Lafufu, cho r\u1eb1ng \u201cdoanh nh\u00e2n v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t c\u1ea7n nh\u1eadn th\u1ee9c r\u00f5 r\u1eb1ng mu\u1ed1n gi\u00e0nh chi\u1ebfn th\u1eafng tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00ec tr\u01b0\u1edbc h\u1ebft ph\u1ea3i t\u00f4n tr\u1ecdng c\u00e1c quy t\u1eafc c\u1ee7a \u0111\u1ed5i m\u1edbi\u201d.<\/p>\n

\u00a0C\u00e2u chuy\u1ec7n \u0111\u1ed3 ch\u01a1i, Labubu hay Wakuku?\u00a0<\/strong><\/p>\n

D\u00f9 ch\u00ednh ph\u1ee7 Trung Qu\u1ed1c kh\u00f4ng th\u1ec3 nh\u1eadn c\u00f4ng lao tr\u1ef1c ti\u1ebfp cho s\u1ef1 n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u c\u1ee7a Pop Mart, h\u1ecd v\u1eabn t\u1eadn d\u1ee5ng th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p n\u00e0y, c\u00f9ng c\u00e1c chi\u1ebfn d\u1ecbch tr\u1ea5n \u00e1p Lafufu, nh\u01b0 m\u1ed9t minh ch\u1ee9ng r\u1eb1ng Trung Qu\u1ed1c c\u00f3 th\u1ec3 t\u1ea1o ra v\u00e0 b\u1ea3o v\u1ec7 m\u1ed9t \u201cth\u01b0\u01a1ng hi\u1ec7u IP si\u00eau c\u1ea5p\u201d, th\u1eadm ch\u00ed v\u00ed Pop Mart nh\u01b0 m\u1ed9t \u201cDisney ph\u01b0\u01a1ng \u0110\u00f4ng\u201d \u0111ang h\u00ecnh th\u00e0nh.<\/p>\n

Th\u1ef1c t\u1ebf, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Pop Mart, \u00f4ng Si De, \u0111\u00e3 c\u00f4ng khai th\u1eeba nh\u1eadn c\u00f4ng ty \u0111ang h\u1ecdc h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Disney trong vi\u1ec7c x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb IP d\u00e0i h\u1ea1n, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh m\u00f4 h\u00ecnh blind box ti\u1ec1m \u1ea9n nhi\u1ec1u r\u1ee7i ro v\u00e0 t\u00ednh ng\u1eafn h\u1ea1n. Pop Mart hi\u1ec7n \u0111\u00e3 c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng sang c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c, c\u00f4ng vi\u00ean ch\u1ee7 \u0111\u1ec1 v\u00e0 th\u1eadm ch\u00ed c\u1ea3 phim \u0111i\u1ec7n \u1ea3nh.<\/p>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch Pop Mart h\u1ecdc h\u1ecfi t\u1eeb Disney hay Sanrio, v\u1edbi nh\u1eefng so s\u00e1nh th\u01b0\u1eddng th\u1ea5y gi\u1eefa Labubu v\u00e0 Hello Kitty, nhi\u1ec1u doanh nghi\u1ec7p Trung Qu\u1ed1c kh\u00e1c c\u0169ng \u0111ang h\u1ecdc theo Pop Mart. Miniso, m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb c\u00f3 m\u1ea1ng l\u01b0\u1edbi to\u00e0n c\u1ea7u l\u1edbn h\u01a1n nhi\u1ec1u, v\u1edbi 7.900 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, so v\u1edbi 443 c\u1eeda h\u00e0ng v\u00e0 2.437 m\u00e1y b\u00e1n h\u00e0ng t\u1ef1 \u0111\u1ed9ng c\u1ee7a Pop Mart, t\u1eeb l\u00e2u \u0111\u00e3 d\u1ef1a v\u00e0o vi\u1ec7c c\u1ea5p ph\u00e9p IP c\u1ee7a b\u00ean th\u1ee9 ba nh\u01b0 Disney, Sanrio hay Marvel. Tuy nhi\u00ean, Miniso hi\u1ec7n \u0111ang \u0111\u1ea7u t\u01b0 m\u1ea1nh h\u01a1n v\u00e0o thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n IP g\u1ed1c, th\u1ec3 hi\u1ec7n qua vi\u1ec7c ra m\u1eaft d\u00f2ng \u0111\u1ed3 ch\u01a1i \u0103n kh\u00e1ch Wakuku.<\/p>\n

D\u00f9 v\u1eady, b\u1ea5t ch\u1ea5p quy m\u00f4 l\u1edbn, nhi\u1ec1u \u00fd ki\u1ebfn cho r\u1eb1ng Miniso c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c c\u1ea1nh tranh v\u1edbi \u0111\u00e0 v\u01b0\u01a1n l\u00ean c\u1ee7a Labubu nh\u01b0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng v\u0103n h\u00f3a Trung Qu\u1ed1c, do Labubu s\u1edf h\u1eefu l\u1ee3i th\u1ebf v\u1ec1 qu\u1ea3ng b\u00e1 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng mua \u0111i b\u00e1n l\u1ea1i s\u00f4i \u0111\u1ed9ng.<\/p>\n

\"\"<\/figure>\n

IP Trung Qu\u1ed1c \u0111\u00e3 s\u1eb5n s\u00e0ng cho th\u00e0nh c\u00f4ng to\u00e0n c\u1ea7u?\u00a0<\/strong><\/p>\n

V\u1eabn c\u00f2n nhi\u1ec1u c\u00e2u h\u1ecfi xoay quanh kh\u1ea3 n\u0103ng sinh l\u1eddi d\u00e0i h\u1ea1n c\u1ee7a c\u00e1c d\u00f2ng \u0111\u1ed3 ch\u01a1i s\u01b0u t\u1ea7m c\u1ee7a Pop Mart, trong \u0111\u00f3 Monster ch\u1ec9 l\u00e0 m\u1ed9t v\u00ed d\u1ee5, c\u0169ng nh\u01b0 v\u1ec1 tri\u1ec3n v\u1ecdng chung c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m v\u0103n h\u00f3a Trung Qu\u1ed1c d\u1ef1a tr\u00ean IP. Pop Mart hi\u1ec7n v\u1eabn l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p kh\u00e1 c\u00e1 bi\u1ec7t trong s\u1ed1 c\u00e1c s\u1ea3n ph\u1ea9m v\u0103n h\u00f3a xu\u1ea5t kh\u1ea9u c\u1ee7a Trung Qu\u1ed1c. Kh\u00f4ng gi\u1ed1ng nhi\u1ec1u m\u1eb7t h\u00e0ng Trung Qu\u1ed1c c\u1ea1nh tranh ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 \u201cgi\u00e1 tr\u1ecb so v\u1edbi chi ph\u00ed\u201d, d\u00f2ng Monster l\u1ea1i ph\u1ee5 thu\u1ed9c l\u1edbn v\u00e0o y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac, ch\u00ednh \u0111i\u1ec1u n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty.<\/p>\n

Labubu kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m v\u0103n h\u00f3a Trung Qu\u1ed1c duy nh\u1ea5t g\u1ea7n \u0111\u00e2y thu h\u00fat s\u1ef1 ch\u00fa \u00fd qu\u1ed1c t\u1ebf. Tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed \u201cBlack Myth: Wukong\u201d, c\u00e1c phim ho\u1ea1t h\u00ecnh \u201cNa Tra\u201d v\u00e0 \u201cNa Tra 2\u201d, hay ti\u1ec3u thuy\u1ebft khoa h\u1ecdc vi\u1ec5n t\u01b0\u1edfng \u201cTam th\u1ec3\u201d, \u0111\u01b0\u1ee3c Netflix chuy\u1ec3n th\u1ec3, \u0111\u1ec1u \u0111\u00e3 t\u1ea1o ti\u1ebfng vang nh\u1ea5t \u0111\u1ecbnh. Tuy nhi\u00ean, khi nh\u00ecn k\u1ef9 h\u01a1n, nh\u1eefng h\u1ea1n ch\u1ebf c\u0169ng b\u1ed9c l\u1ed9 r\u00f5.<\/p>\n

Kho\u1ea3ng 70% doanh s\u1ed1 c\u1ee7a \u201cWukong\u201d \u0111\u1ebfn t\u1eeb th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, v\u1edbi ph\u1ea7n l\u1edbn \u0111\u00e1nh gi\u00e1 tr\u00ean n\u1ec1n t\u1ea3ng Steam \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Trung. \u201cNa Tra 2\u201d ch\u1ec9 thu v\u1ec1 ch\u01b0a \u0111\u1ebfn 3% doanh thu ph\u00f2ng v\u00e9 t\u1eeb b\u00ean ngo\u00e0i Trung Qu\u1ed1c, c\u00f2n phi\u00ean b\u1ea3n Netflix c\u1ee7a \u201cTam th\u1ec3\u201d nh\u1eadn v\u1ec1 nhi\u1ec1u \u00fd ki\u1ebfn tr\u00e1i chi\u1ec1u.<\/p>\n

Cho \u0111\u1ebfn nay, Labubu d\u01b0\u1eddng nh\u01b0 l\u00e0 s\u1ea3n ph\u1ea9m v\u0103n h\u00f3a do Trung Qu\u1ed1c s\u1ea3n xu\u1ea5t duy nh\u1ea5t x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u1ef1c s\u1ef1 to\u00e0n c\u1ea7u. \u0110\u00e1ng ch\u00fa \u00fd, b\u00fap b\u00ea n\u00e0y th\u1eadm ch\u00ed kh\u00f4ng \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb r\u00f5 r\u00e0ng l\u00e0 \u201cs\u1ea3n ph\u1ea9m Trung Qu\u1ed1c\u201d, \u0111i\u1ec1u n\u00e0y ph\u1ea7n n\u00e0o h\u1ea1n ch\u1ebf gi\u00e1 tr\u1ecb c\u1ee7a Labubu \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c quy\u1ec1n l\u1ef1c m\u1ec1m c\u1ee7a Trung Qu\u1ed1c. \u0110\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi m\u1ed9t ngh\u1ec7 s\u0129 sinh ra t\u1ea1i H\u1ed3ng K\u00f4ng v\u00e0 l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb th\u1ea7n tho\u1ea1i B\u1eafc \u00c2u, Labubu cho th\u1ea5y vai tr\u00f2 then ch\u1ed1t c\u1ee7a vi\u1ec7c b\u1ea3n \u0111\u1ecba h\u00f3a v\u00e0 h\u1ee3p t\u00e1c v\u1edbi ngh\u1ec7 s\u0129 n\u01b0\u1edbc ngo\u00e0i trong chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u c\u1ee7a Pop Mart. Tr\u00ean th\u1ef1c t\u1ebf, Miniso t\u1eeb l\u00e2u c\u0169ng \u0111\u00e3 t\u1eadn d\u1ee5ng phong c\u00e1ch th\u1ea9m m\u1ef9 Nh\u1eadt B\u1ea3n \u0111\u1ec3 khai th\u00e1c nh\u1eefng li\u00ean t\u01b0\u1edfng t\u00edch c\u1ef1c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt.<\/p>\n

\u1ede chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, khi nh\u00ecn ra ngo\u00e0i l\u0129nh v\u1ef1c v\u0103n h\u00f3a, danh m\u1ee5c xu\u1ea5t kh\u1ea9u c\u00f4ng ngh\u1ec7 cao ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng c\u1ee7a Trung Qu\u1ed1c, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c c\u00f4ng ngh\u1ec7 xanh, \u0111ang ch\u1ee9ng minh r\u1eb1ng \u201cMade in China\u201d kh\u00f4ng c\u00f2n \u0111\u1ed3ng ngh\u0129a v\u1edbi s\u1ea3n xu\u1ea5t gi\u00e1 r\u1ebb, m\u00e0 c\u00f2n g\u1eafn li\u1ec1n v\u1edbi \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i s\u1edf h\u1eefu tr\u00ed tu\u1ec7 \u0111ang d\u1ea7n tr\u01b0\u1edfng th\u00e0nh.<\/p>\n

Theo thediplomat.com<\/a><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sau nhi\u1ec1u th\u1eadp k\u1ef7 b\u1ecb c\u1ed9p m\u00e1c l\u00e0 ‘c\u00f4ng x\u01b0\u1edfng’ s\u1ea3n xu\u1ea5t h\u00e0ng gi\u1ea3 c\u1ee7a th\u1ebf gi\u1edbi, c\u00e1c doanh nghi\u1ec7p t\u1ea1i Trung Qu\u1ed1c hi\u1ec7n c\u0169ng \u0111ang tr\u1edf th\u00e0nh n\u1ea1n nh\u00e2n c\u1ee7a l\u00e0n s\u00f3ng vi ph\u1ea1m b\u1ea3n quy\u1ec1n v\u00e0 ph\u1ea3i n\u1ed7 l\u1ef1c \u0111\u1ec3 b\u1ea3o v\u1ec7 c\u00e1c t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 thu\u1ed9c s\u1edf h\u1eefu. \u0110\u00e2y \u0111\u01b0\u1ee3c \u0111\u00e1nh […]<\/p>\n","protected":false},"author":1,"featured_media":6286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[101,9],"tags":[2369,2250,2363],"yst_prominent_words":[],"class_list":["post-6285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-so-huu-tri-tue","category-tin-tuc","tag-bao-ho-ban-quyen","tag-nhan-hieu-hang-hoa","tag-wincolaw"],"_links":{"self":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts\/6285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=6285"}],"version-history":[{"count":1,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts\/6285\/revisions"}],"predecessor-version":[{"id":6292,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts\/6285\/revisions\/6292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/media\/6286"}],"wp:attachment":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=6285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=6285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=6285"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/yst_prominent_words?post=6285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}