{"id":6313,"date":"2025-12-19T08:25:08","date_gmt":"2025-12-19T01:25:08","guid":{"rendered":"https:\/\/wincolaw.com.vn\/?p=6313"},"modified":"2025-12-20T08:26:51","modified_gmt":"2025-12-20T01:26:51","slug":"buoc-tien-moi-trong-hop-tac-ban-quyen-giua-walt-disney-va-openai","status":"publish","type":"post","link":"https:\/\/wincolaw.com.vn\/vi\/buoc-tien-moi-trong-hop-tac-ban-quyen-giua-walt-disney-va-openai.html","title":{"rendered":"B\u01b0\u1edbc ti\u1ebfn m\u1edbi trong h\u1ee3p t\u00e1c b\u1ea3n quy\u1ec1n gi\u1eefa Walt Disney v\u00e0 OpenAI"},"content":{"rendered":"
V\u1eeba qua, Walt Disney tuy\u00ean b\u1ed1 s\u1ebd \u0111\u1ea7u t\u01b0 1 t\u1ef7 USD v\u00e0o OpenAI v\u00e0 cho ph\u00e9p startup n\u00e0y s\u1eed d\u1ee5ng c\u00e1c nh\u00e2n v\u1eadt b\u1ea3n quy\u1ec1n thu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Star Wars, Pixar v\u00e0 Marvel trong c\u00f4ng c\u1ee5 t\u1ea1o video b\u1eb1ng AI Sora.<\/strong><\/div>\n
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Quan h\u1ec7 \u0111\u1ed1i t\u00e1c k\u00e9o d\u00e0i ba n\u0103m \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1\u00a0v\u00e0o tu\u1ea7n tr\u01b0\u1edbc\u00a0\u0111\u01b0\u1ee3c xem l\u00e0 b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng trong vi\u1ec7c Hollywood \u0111\u00f3n nh\u1eadn tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1ea1o sinh, trong b\u1ed1i c\u1ea3nh ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y v\u1eabn lo ng\u1ea1i v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a AI \u0111\u1ed1i v\u1edbi vi\u1ec7c l\u00e0m s\u00e1ng t\u1ea1o v\u00e0 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7.<\/p>\n

Theo th\u1ecfa thu\u1eadn c\u1ea5p ph\u00e9p, Sora v\u00e0 ChatGPT Images s\u1ebd b\u1eaft \u0111\u1ea7u t\u1ea1o video s\u1eed d\u1ee5ng c\u00e1c nh\u00e2n v\u1eadt Disney \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p nh\u01b0 Mickey Mouse, Cinderella v\u00e0 Mufasa, d\u1ef1 ki\u1ebfn t\u1eeb \u0111\u1ea7u n\u0103m t\u1edbi. Th\u1ecfa thu\u1eadn kh\u00f4ng bao g\u1ed3m h\u00ecnh \u1ea3nh, gi\u1ecdng n\u00f3i hay di\u1ec7n m\u1ea1o c\u1ee7a c\u00e1c ngh\u1ec7 s\u0129 bi\u1ec3u di\u1ec5n.<\/p>\n

\u201cTh\u00f4ng qua h\u1ee3p t\u00e1c v\u1edbi OpenAI, ch\u00fang t\u00f4i s\u1ebd m\u1edf r\u1ed9ng ph\u1ea1m vi k\u1ec3 chuy\u1ec7n c\u1ee7a m\u00ecnh b\u1eb1ng AI t\u1ea1o sinh m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m, \u0111\u1ed3ng th\u1eddi t\u00f4n tr\u1ecdng v\u00e0 b\u1ea3o v\u1ec7 c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o c\u00f9ng t\u00e1c ph\u1ea9m c\u1ee7a h\u1ecd,\u201d CEO Disney Bob Iger cho bi\u1ebft.<\/p>\n

C\u00e1c nghi\u1ec7p \u0111o\u00e0n Hollywood, nh\u1eefng t\u1ed5 ch\u1ee9c \u0111ang theo d\u00f5i ch\u1eb7t ch\u1ebd vi\u1ec7c m\u1edf r\u1ed9ng s\u1eed d\u1ee5ng AI t\u1ea1o sinh, \u0111\u00e3 ph\u1ea3n \u1ee9ng th\u1eadn tr\u1ecdng tr\u01b0\u1edbc th\u1ecfa thu\u1eadn n\u00e0y.<\/p>\n

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C\u00e1c cu\u1ed9c \u0111\u00e0m ph\u00e1n \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u1eeb l\u00e2u<\/strong><\/p>\n

Theo m\u1ed9t ngu\u1ed3n tin am hi\u1ec3u v\u1ea5n \u0111\u1ec1, Bob Iger v\u00e0 CEO OpenAI Sam Altman \u0111\u00e3 b\u1eaft \u0111\u1ea7u trao \u0111\u1ed5i t\u1eeb nhi\u1ec1u n\u0103m tr\u01b0\u1edbc, khi hai b\u00ean th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch th\u1ec3 hi\u1ec7n ti\u1ec1m n\u0103ng c\u1ee7a AI t\u1ea1o sinh khi k\u1ebft h\u1ee3p v\u1edbi c\u00e1c nh\u00e2n v\u1eadt v\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a Disney.<\/p>\n

Tr\u01b0\u1edbc khi ra m\u1eaft, OpenAI \u0111\u00e3 cho Disney xem tr\u01b0\u1edbc c\u00f4ng c\u1ee5 t\u1ea1o h\u00ecnh \u1ea3nh Sora, theo ngu\u1ed3n tin \u0111\u1ec1 ngh\u1ecb gi\u1ea5u t\u00ean \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c cu\u1ed9c \u0111\u00e0m ph\u00e1n, \u0111\u1ed3ng th\u1eddi cho bi\u1ebft Disney \u0111\u00e1nh gi\u00e1 OpenAI s\u1eb5n s\u00e0ng tham gia \u0111\u1ed1i tho\u1ea1i m\u1ed9t c\u00e1ch x\u00e2y d\u1ef1ng.<\/p>\n

\u00d4ng Iger \u0111\u00e3 h\u00e9 l\u1ed9 m\u1ed9t ph\u1ea7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y trong cu\u1ed9c g\u1ecdi v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o th\u00e1ng 11, n\u00f3i r\u1eb1ng AI s\u1ebd cho ph\u00e9p c\u00f4ng ty cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng Disney+ c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ea1o v\u00e0 ti\u00eau th\u1ee5 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o, ch\u1ee7 y\u1ebfu \u1edf \u0111\u1ecbnh d\u1ea1ng ng\u1eafn.<\/p>\n

Theo th\u1ecfa thu\u1eadn v\u1edbi OpenAI, m\u1ed9t s\u1ed1 video do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean ph\u00e1t tr\u1ef1c tuy\u1ebfn tr\u00ean Disney+, gi\u00fap n\u1ec1n t\u1ea3ng n\u00e0y t\u1eadn d\u1ee5ng s\u1ee9c h\u00fat ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a n\u1ed9i dung video d\u1ea1ng ng\u1eafn.<\/p>\n

T\u1eadp \u0111o\u00e0n truy\u1ec1n th\u00f4ng n\u00e0y c\u0169ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c quy\u1ec1n mua th\u00eam c\u1ed5 ph\u1ea7n c\u1ee7a c\u00f4ng ty \u0111\u1ee9ng sau ChatGPT th\u00f4ng qua c\u00e1c ch\u1ee9ng quy\u1ec1n. Hai b\u00ean s\u1ebd s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh c\u1ee7a OpenAI \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u1edbi, bao g\u1ed3m cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd Disney+, trong khi Disney s\u1ebd tri\u1ec3n khai ChatGPT cho nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh.<\/p>\n

Th\u1ecfa thu\u1eadn c\u0169ng bao g\u1ed3m c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 nh\u1eb1m ng\u0103n c\u00e1c nh\u00e2n v\u1eadt b\u1ecb kh\u1eafc h\u1ecda trong nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00f4ng ph\u00f9 h\u1ee3p. Disney c\u0169ng d\u1ef1 \u0111\u1ecbnh s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a OpenAI cho m\u1ee5c \u0111\u00edch n\u1ed9i b\u1ed9 \u0111\u1ec3 h\u1ed7 tr\u1ee3 s\u1ea3n xu\u1ea5t phim, nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3, theo ngu\u1ed3n tin.<\/p>\n

Quan h\u1ec7 \u0111\u1ed1i t\u00e1c n\u00e0y \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 ch\u1ec9 v\u00e0i th\u00e1ng sau khi Creative Artists Agency, c\u00f4ng ty \u0111\u1ea1i di\u1ec7n t\u00e0i n\u0103ng h\u00e0ng \u0111\u1ea7u Hollywood, ch\u1ec9 tr\u00edch OpenAI v\u00ec khi\u1ebfn c\u00e1c ngh\u1ec7 s\u0129 \u0111\u1ed1i m\u1eb7t v\u1edbi \u201cr\u1ee7i ro \u0111\u00e1ng k\u1ec3\u201d th\u00f4ng qua Sora v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi li\u1ec7u c\u00e1c chuy\u00ean gia s\u00e1ng t\u1ea1o c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3 th\u00f9 lao cho c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd hay kh\u00f4ng.<\/p>\n

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C\u00e1c h\u1ecda s\u0129 ho\u1ea1t h\u00ecnh lo ng\u1ea1i v\u1ec1 v\u1ea5n \u0111\u1ec1 th\u00f9 lao<\/strong><\/p>\n

Danny Lin, Ch\u1ee7 t\u1ecbch Nghi\u1ec7p \u0111o\u00e0n Ho\u1ea1t h\u00ecnh, cho bi\u1ebft v\u1ea5n \u0111\u1ec1 th\u00f9 lao cho ngh\u1ec7 s\u0129 l\u00e0 m\u1ed1i quan t\u00e2m m\u00e0 c\u00f4ng \u0111o\u00e0n s\u1ebd n\u00eau ra. \u00d4ng n\u00f3i r\u1eb1ng d\u00f9 c\u00e1c h\u1ecda s\u0129 ho\u1ea1t h\u00ecnh kh\u00f4ng s\u1edf h\u1eefu quy\u1ec1n \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e2n v\u1eadt Disney, \u201cch\u00ednh ch\u00fang t\u00f4i l\u00e0 l\u00fd do khi\u1ebfn h\u1ecd t\u1ed3n t\u1ea1i v\u00e0 l\u00e0 l\u00fd do khi\u1ebfn h\u1ecd c\u00f3 ti\u1ec1m n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb kinh t\u1ebf l\u1edbn nh\u01b0 v\u1eady.\u201d<\/p>\n

Nghi\u1ec7p \u0111o\u00e0n Bi\u00ean k\u1ecbch M\u1ef9 (Writers Guild of America) cho bi\u1ebft s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi Disney \u0111\u1ec3 t\u00ecm hi\u1ec3u m\u1ee9c \u0111\u1ed9 lao \u0111\u1ed9ng c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean b\u1ecb s\u1eed d\u1ee5ng trong c\u00e1c video do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o.<\/p>\n

\u201cTh\u00f4ng b\u00e1o c\u1ee7a Disney v\u1edbi OpenAI d\u01b0\u1eddng nh\u01b0 h\u1ee3p th\u1ee9c h\u00f3a vi\u1ec7c \u0111\u00e1nh c\u1eafp t\u00e1c ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i v\u00e0 chuy\u1ec3n giao gi\u00e1 tr\u1ecb s\u00e1ng t\u1ea1o c\u1ee7a ch\u00fang t\u00f4i cho m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111\u00e3 x\u00e2y d\u1ef1ng ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u00ean ch\u00ednh c\u00f4ng s\u1ee9c c\u1ee7a ch\u00fang t\u00f4i,\u201d l\u00e3nh \u0111\u1ea1o WGA vi\u1ebft trong th\u00f4ng b\u00e1o g\u1eedi t\u1edbi c\u00e1c th\u00e0nh vi\u00ean.<\/p>\n

SAG-AFTRA, nghi\u1ec7p \u0111o\u00e0n \u0111\u1ea1i di\u1ec7n cho di\u1ec5n vi\u00ean v\u00e0 ng\u01b0\u1eddi lao \u0111\u1ed9ng trong ng\u00e0nh gi\u1ea3i tr\u00ed, cho bi\u1ebft Disney v\u00e0 OpenAI \u0111\u00e3 li\u00ean h\u1ec7 v\u1edbi c\u00f4ng \u0111o\u00e0n \u0111\u1ec3 \u0111\u01b0a ra cam k\u1ebft r\u1eb1ng th\u1ecfa thu\u1eadn s\u1ebd \u0111\u1ea3m b\u1ea3o vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1ed9t c\u00e1ch c\u00f3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m.<\/p>\n

\u201cCu\u1ed9c \u0111\u1ed1i tho\u1ea1i \u0111ang di\u1ec5n ra ph\u1ea3n \u00e1nh cam k\u1ebft \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c xem x\u00e9t c\u00e1c m\u1ed1i quan t\u00e2m c\u1ee7a th\u00e0nh vi\u00ean SAG-AFTRA \u0111\u1ed1i v\u1edbi c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 li\u00ean quan \u0111\u1ebfn h\u00ecnh \u1ea3nh, di\u1ec7n m\u1ea1o, gi\u1ecdng n\u00f3i, tr\u00ecnh di\u1ec5n v\u00e0 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 n\u00f3i chung,\u201d c\u00f4ng \u0111o\u00e0n n\u00e0y cho bi\u1ebft trong m\u1ed9t tuy\u00ean b\u1ed1.<\/p>\n

Tuy nhi\u00ean, nh\u00e0 ph\u00e2n t\u00edch Ross Benes c\u1ee7a Emarketer nh\u1eadn \u0111\u1ecbnh quy\u1ec1n l\u1ef1c c\u1ee7a c\u00e1c nghi\u1ec7p \u0111o\u00e0n l\u00e0 c\u00f3 h\u1ea1n v\u00e0 \u201ch\u1ecd kh\u00f3 c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n \u0111\u01b0\u1ee3c \u0111\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a truy\u1ec1n th\u00f4ng do AI t\u1ea1o ra.\u201d<\/p>\n

Tr\u01b0\u1edbc \u0111\u00f3 trong ng\u00e0y, CNBC \u0111\u01b0a tin Disney \u0111\u00e3 g\u1eedi th\u01b0 y\u00eau c\u1ea7u ch\u1ea5m d\u1ee9t h\u00e0nh vi vi ph\u1ea1m t\u1edbi Google, c\u00e1o bu\u1ed9c c\u00f4ng ty n\u00e0y x\u00e2m ph\u1ea1m b\u1ea3n quy\u1ec1n c\u1ee7a Disney.<\/p>\n

V\u00e0o th\u00e1ng 6, Disney v\u00e0 Universal thu\u1ed9c Comcast c\u0169ng \u0111\u00e3 \u0111\u1ec7 \u0111\u01a1n ki\u1ec7n vi ph\u1ea1m b\u1ea3n quy\u1ec1n \u0111\u1ed1i v\u1edbi c\u00f4ng ty t\u1ea1o \u1ea3nh b\u1eb1ng AI Midjourney, li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a c\u00e1c h\u00e3ng phim.<\/p>\n

Ngu\u1ed3n: sohuutritue.net.vn<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

V\u1eeba qua, Walt Disney tuy\u00ean b\u1ed1 s\u1ebd \u0111\u1ea7u t\u01b0 1 t\u1ef7 USD v\u00e0o OpenAI v\u00e0 cho ph\u00e9p startup n\u00e0y s\u1eed d\u1ee5ng c\u00e1c nh\u00e2n v\u1eadt b\u1ea3n quy\u1ec1n thu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Star Wars, Pixar v\u00e0 Marvel trong c\u00f4ng c\u1ee5 t\u1ea1o video b\u1eb1ng AI Sora. Quan h\u1ec7 \u0111\u1ed1i t\u00e1c k\u00e9o d\u00e0i ba n\u0103m \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1\u00a0v\u00e0o tu\u1ea7n […]<\/p>\n","protected":false},"author":1,"featured_media":6314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[101,9],"tags":[2370,2372,2240,2363],"yst_prominent_words":[],"class_list":["post-6313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-so-huu-tri-tue","category-tin-tuc","tag-ban-quyen","tag-mo-hinh-ai","tag-tri-tue-nhan-tao","tag-wincolaw"],"_links":{"self":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts\/6313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=6313"}],"version-history":[{"count":1,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts\/6313\/revisions"}],"predecessor-version":[{"id":6318,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts\/6313\/revisions\/6318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/media\/6314"}],"wp:attachment":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=6313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=6313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=6313"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/yst_prominent_words?post=6313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}