{"id":6483,"date":"2026-01-06T09:55:08","date_gmt":"2026-01-06T02:55:08","guid":{"rendered":"https:\/\/wincolaw.com.vn\/?p=6483"},"modified":"2026-01-06T14:29:05","modified_gmt":"2026-01-06T07:29:05","slug":"bai-2-cac-xu-huong-cua-so-huu-tri-tue-da-qua-nam-2025","status":"publish","type":"post","link":"https:\/\/wincolaw.com.vn\/vi\/bai-2-cac-xu-huong-cua-so-huu-tri-tue-da-qua-nam-2025.html","title":{"rendered":"B\u00e0i 2: C\u00e1c xu h\u01b0\u1edbng c\u1ee7a S\u1edf h\u1eefu tr\u00ed tu\u1ec7 \u0111\u00e3 qua n\u0103m 2025"},"content":{"rendered":"<h2>Xu h\u01b0\u1edbng t\u1ea1i Vi\u1ec7t Nam: C\u1ea3i c\u00e1ch Ph\u00e1p l\u00fd v\u00e0 Th\u01b0\u01a1ng m\u1ea1i h\u00f3a<\/h2>\n<p>N\u0103m 2025 \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng trong h\u1ec7 th\u1ed1ng ph\u00e1p lu\u1eadt SHTT c\u1ee7a Vi\u1ec7t Nam v\u1edbi c\u00e1c s\u1eeda \u0111\u1ed5i mang t\u00ednh &#8220;c\u1edfi tr\u00f3i&#8221; cho t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7.<\/p>\n<p><strong>Xem l\u1ea1i ph\u1ea7n 1:<\/strong> <a href=\"https:\/\/wincolaw.com.vn\/vi\/bai-1-cac-xu-huong-cua-linh-vuc-so-huu-tri-tue-nam-2025-tren-the-gioi-phan-1-so-huu-tri-tue-di-voi-tri-tue-nhan-tao-ai.html\">c\u00e1c xu h\u01b0\u1edbng c\u1ee7a SHTT 2025 tr\u00ean th\u1ebf gi\u1edbi<\/a><\/p>\n<h3>1. C\u00e1c xu h\u01b0\u1edbng ch\u00ednh li\u00ean quan l\u0129nh v\u1ef1c IP t\u1ea1i Vi\u1ec7t nam 2025:<\/h3>\n<div style=\"border: 1px solid #000; padding: 5px;\">\n<ul>\n<li><strong>Chuy\u1ec3n d\u1ecbch sang &#8220;T\u00e0i s\u1ea3n h\u00f3a&#8221; v\u00e0 &#8220;Th\u01b0\u01a1ng m\u1ea1i h\u00f3a&#8221;:<\/strong>\n<ul>\n<li>\u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng l\u1edbn nh\u1ea5t. Lu\u1eadt s\u1eeda \u0111\u1ed5i (th\u00f4ng qua cu\u1ed1i 2025) nh\u1ea5n m\u1ea1nh vi\u1ec7c<br \/>\n<strong>\u0111\u1ecbnh gi\u00e1 t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7<\/strong>. SHTT kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 t\u1edd gi\u1ea5y ch\u1ee9ng nh\u1eadn<br \/>\ntreo t\u01b0\u1eddng m\u00e0 tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1, d\u00f9ng \u0111\u1ec3 g\u00f3p v\u1ed1n, th\u1ebf ch\u1ea5p<br \/>\nvay ng\u00e2n h\u00e0ng ho\u1eb7c mua b\u00e1n s\u00e1p nh\u1eadp (M&amp;A).<\/li>\n<\/ul>\n<\/li>\n<li><strong>C\u01a1 ch\u1ebf cho AI v\u00e0 D\u1eef li\u1ec7u:<\/strong>\n<ul>\n<li>Vi\u1ec7t Nam \u0111ang b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng khung ph\u00e1p l\u00fd cho ph\u00e9p s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f4ng khai<br \/>\nh\u1ee3p ph\u00e1p \u0111\u1ec3 hu\u1ea5n luy\u1ec7n AI (v\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n nh\u1ea5t \u0111\u1ecbnh), nh\u1eb1m c\u00e2n b\u1eb1ng gi\u1eefa b\u1ea3o v\u1ec7<br \/>\nquy\u1ec1n t\u00e1c gi\u1ea3 v\u00e0 th\u00fac \u0111\u1ea9y ng\u00e0nh c\u00f4ng nghi\u1ec7p AI trong n\u01b0\u1edbc.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0110\u01a1n gi\u1ea3n h\u00f3a th\u1ee7 t\u1ee5c h\u00e0nh ch\u00ednh:<\/strong>\n<ul>\n<li>N\u1ed7 l\u1ef1c gi\u1ea3m t\u00ecnh tr\u1ea1ng \u0111\u01a1n \u0111\u0103ng k\u00fd b\u1ecb t\u1ed3n \u0111\u1ecdng (backlog) t\u1ea1i C\u1ee5c S\u1edf h\u1eefu tr\u00ed tu\u1ec7<br \/>\nth\u00f4ng qua vi\u1ec7c \u0111\u1ea9y m\u1ea1nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh th\u1ea9m \u0111\u1ecbnh.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<h3>B\u1ea3ng T\u00f3m t\u1eaft T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn Doanh nghi\u1ec7p<\/h3>\n<table style=\"border: 1px solid #000; border-collapse: collapse; width: 100%;\">\n<thead>\n<tr>\n<td style=\"border: 1px solid #000; padding: 5px;\"><strong>L\u0129nh v\u1ef1c<\/strong><\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\"><strong>Xu h\u01b0\u1edbng ch\u00ednh 2025<\/strong><\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\"><strong>H\u00e0nh \u0111\u1ed9ng khuy\u1ebfn ngh\u1ecb cho doanh nghi\u1ec7p<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #000; padding: 5px;\"><strong>C\u00f4ng ngh\u1ec7 (AI\/Ph\u1ea7n m\u1ec1m)<\/strong><\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">Tranh ch\u1ea5p d\u1eef li\u1ec7u hu\u1ea5n luy\u1ec7n, m\u00e3 ngu\u1ed3n.<\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">C\u1ea7n r\u00e0 so\u00e1t k\u1ef9 ngu\u1ed3n g\u1ed1c d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o. \u0110\u0103ng k\u00fd b\u1ea3n quy\u1ec1n ph\u1ea7n m\u1ec1m s\u1edbm.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000; padding: 5px;\"><strong>S\u1ea3n xu\u1ea5t\/Th\u01b0\u01a1ng m\u1ea1i<\/strong><\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">S\u00e1ng ch\u1ebf xanh &amp; Ki\u1ec3u d\u00e1ng s\u1ed1.<\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">\u01afu ti\u00ean \u0111\u0103ng k\u00fd ki\u1ec3u d\u00e1ng cho c\u1ea3 giao di\u1ec7n app\/web. \u0110\u1ea7u t\u01b0 v\u00e0o R&amp;D xanh.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000; padding: 5px;\"><strong>T\u00e0i ch\u00ednh\/\u0110\u1ea7u t\u01b0<\/strong><\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">T\u00e0i s\u1ea3n h\u00f3a quy\u1ec1n SHTT.<\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">Th\u1ef1c hi\u1ec7n ki\u1ec3m to\u00e1n t\u00e0i s\u1ea3n SHTT (IP Audit) \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 v\u00e0 \u0111\u01b0a v\u00e0o b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000; padding: 5px;\"><strong>Th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">B\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">Theo d\u00f5i v\u00e0 x\u1eed l\u00fd vi ph\u1ea1m th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c s\u00e0n TM\u0110T v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i b\u1eb1ng c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>2. C\u00e1c b\u01b0\u1edbc c\u1ea7n l\u00e0m v\u1edbi doanh nghi\u1ec7p d\u1ef1a tr\u00ean xu h\u01b0\u1edbng tr\u00ean.<\/h3>\n<h4>1. Checklist R\u00e0 so\u00e1t T\u00e0i s\u1ea3n S\u1edf h\u1eefu tr\u00ed tu\u1ec7 (IP Audit)<\/h4>\n<p>\u0110\u1eebng ch\u1edd \u0111\u1ebfn khi b\u1ecb ki\u1ec7n m\u1edbi ki\u1ec3m tra. H\u00e3y d\u00f9ng b\u1ea3ng danh m\u1ee5c n\u00e0y \u0111\u1ec3 &#8220;kh\u00e1m s\u1ee9c kh\u1ecfe&#8221; ph\u00e1p l\u00fd cho doanh nghi\u1ec7p b\u1ea1n. T\u1ea1i Vi\u1ec7t Nam, nguy\u00ean t\u1eafc v\u00e0ng l\u00e0 <strong>&#8220;First-to-file&#8221; (N\u1ed9p \u0111\u01a1n \u0111\u1ea7u ti\u00ean)<\/strong> \u2013 ai n\u1ed9p tr\u01b0\u1edbc, ng\u01b0\u1eddi \u0111\u00f3 th\u1eafng.<\/p>\n<table style=\"border: 1px solid #000; border-collapse: collapse; width: 100%;\">\n<thead>\n<tr>\n<td style=\"border: 1px solid #000; padding: 5px;\"><strong>Lo\u1ea1i t\u00e0i s\u1ea3n<\/strong><\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\"><strong>H\u1ea1ng m\u1ee5c c\u1ea7n ki\u1ec3m tra<\/strong><\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\"><strong>C\u00e2u h\u1ecfi tr\u1ecdng y\u1ebfu (&#8220;C\u00f3&#8221; l\u00e0 An to\u00e0n)<\/strong><\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\"><strong>H\u00e0nh \u0111\u1ed9ng \u01b0u ti\u00ean<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #000; padding: 5px;\"><strong>Nh\u00e3n hi\u1ec7u (Trademark)<\/strong><\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">&#8211; T\u00ean c\u00f4ng ty\/T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<p>&#8211; Logo (H\u00ecnh \u1ea3nh)<\/p>\n<p>&#8211; Slogan (Kh\u1ea9u hi\u1ec7u)<\/p>\n<p>&#8211; T\u00ean mi\u1ec1n (Domain)<\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">&#8211; B\u1ea1n \u0111\u00e3 n\u1ed9p \u0111\u01a1n \u0111\u0103ng k\u00fd cho t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m ng\u00e0nh (Class) m\u00ecnh kinh doanh ch\u01b0a?<\/p>\n<p>&#8211; T\u00ean mi\u1ec1n .vn v\u00e0 .com c\u00f3 tr\u00f9ng kh\u1edbp ch\u1ee7 s\u1edf h\u1eefu kh\u00f4ng?<\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">Tra c\u1ee9u v\u00e0 n\u1ed9p \u0111\u01a1n b\u1ed5 sung ngay n\u1ebfu m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000; padding: 5px;\"><strong>B\u1ea3n quy\u1ec1n (Copyright)<\/strong><\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">&#8211; M\u00e3 ngu\u1ed3n ph\u1ea7n m\u1ec1m (Source code)<\/p>\n<p>&#8211; T\u00e0i li\u1ec7u marketing\/Website<\/p>\n<p>&#8211; Bao b\u00ec s\u1ea3n ph\u1ea9m<\/p>\n<p>&#8211; B\u1ea3n v\u1ebd thi\u1ebft k\u1ebf<\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">&#8211; H\u1ee3p \u0111\u1ed3ng v\u1edbi nh\u00e2n vi\u00ean\/Freelancer c\u00f3 \u0111i\u1ec1u kho\u1ea3n ghi r\u00f5 &#8220;C\u00f4ng ty s\u1edf h\u1eefu to\u00e0n b\u1ed9 b\u1ea3n quy\u1ec1n&#8221; ch\u01b0a?<\/p>\n<p>&#8211; B\u1ea1n c\u00f3 l\u01b0u file g\u1ed1c (PSD, AI, Raw Code) kh\u00f4ng?<\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">R\u00e0 so\u00e1t l\u1ea1i h\u1ee3p \u0111\u1ed3ng lao \u0111\u1ed9ng v\u00e0 h\u1ee3p \u0111\u1ed3ng thu\u00ea ngo\u00e0i (Outsourcing).<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000; padding: 5px;\"><strong>Ki\u1ec3u d\u00e1ng &amp; S\u00e1ng ch\u1ebf<\/strong><\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">&#8211; Ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd<\/p>\n<p>&#8211; Gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt\/Quy tr\u00ecnh c\u00f4ng ngh\u1ec7<\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">&#8211; S\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 ph\u1ea3i l\u00e0 <em>m\u1edbi ho\u00e0n to\u00e0n<\/em> tr\u00ean th\u1ebf gi\u1edbi tr\u01b0\u1edbc khi b\u1ea1n c\u00f4ng b\u1ed1 kh\u00f4ng?<\/p>\n<p>&#8211; B\u1ea1n \u0111\u00e3 n\u1ed9p \u0111\u01a1n <em>tr\u01b0\u1edbc khi<\/em> tung ra th\u1ecb tr\u01b0\u1eddng ch\u01b0a?<\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">N\u1ebfu \u0111\u00e3 l\u1ee1 b\u00e1n ra th\u1ecb tr\u01b0\u1eddng qu\u00e1 6\u201312 th\u00e1ng m\u00e0 ch\u01b0a \u0111\u0103ng k\u00fd, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 m\u1ea5t quy\u1ec1n b\u1ea3o h\u1ed9.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000; padding: 5px;\"><strong>B\u00ed m\u1eadt kinh doanh<\/strong><\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">&#8211; Danh s\u00e1ch kh\u00e1ch h\u00e0ng<\/p>\n<p>&#8211; C\u00f4ng th\u1ee9c\/Quy tr\u00ecnh n\u1ed9i b\u1ed9<\/p>\n<p>&#8211; Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">&#8211; C\u00f4ng ty c\u00f3 quy \u0111\u1ecbnh b\u1ea3o m\u1eadt v\u00e0 y\u00eau c\u1ea7u nh\u00e2n vi\u00ean k\u00fd NDA (Th\u1ecfa thu\u1eadn kh\u00f4ng ti\u1ebft l\u1ed9) kh\u00f4ng?<\/p>\n<p>&#8211; D\u1eef li\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c ph\u00e2n quy\u1ec1n truy c\u1eadp kh\u00f4ng?<\/td>\n<td style=\"border: 1px solid #000; padding: 5px;\">K\u00fd NDA b\u1ed5 sung v\u00e0 thi\u1ebft l\u1eadp ph\u00e2n quy\u1ec1n d\u1eef li\u1ec7u s\u1ed1.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>2. AI v\u00e0 B\u1ea3n quy\u1ec1n t\u1ea1i Vi\u1ec7t Nam: Nh\u1eefng Quy \u0111\u1ecbnh M\u1edbi c\u1ea7n hi\u1ec3u r\u00f5<\/h4>\n<p>Lu\u1eadt S\u1edf h\u1eefu tr\u00ed tu\u1ec7 s\u1eeda \u0111\u1ed5i (c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb 2023 v\u00e0 c\u00e1c ngh\u1ecb \u0111\u1ecbnh h\u01b0\u1edbng d\u1eabn chi ti\u1ebft \u0111\u1ebfn 2025) c\u00f3 nh\u1eefng \u0111i\u1ec3m c\u1ed1t l\u00f5i sau v\u1ec1 AI m\u00e0 b\u1ea1n c\u1ea7n n\u1eafm v\u1eefng:<\/p>\n<p><strong>a. Nguy\u00ean t\u1eafc &#8220;Con ng\u01b0\u1eddi l\u00e0 trung t\u00e2m&#8221;<\/strong><\/p>\n<p><strong>Quy \u0111\u1ecbnh:<\/strong> Lu\u1eadt ph\u00e1p Vi\u1ec7t Nam hi\u1ec7n h\u00e0nh (v\u00e0 xu h\u01b0\u1edbng 2025) <strong>ch\u01b0a c\u00f4ng nh\u1eadn AI l\u00e0 t\u00e1c gi\u1ea3<\/strong>. T\u00e1c gi\u1ea3 ph\u1ea3i l\u00e0 con ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp s\u00e1ng t\u1ea1o ra t\u00e1c ph\u1ea9m.<\/p>\n<p><strong>H\u1ec7 qu\u1ea3:<\/strong> N\u1ebfu b\u1ea1n ch\u1ec9 d\u00f9ng Midjourney t\u1ea1o ra m\u1ed9t b\u1ee9c tranh v\u00e0 \u0111i \u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n, C\u1ee5c B\u1ea3n quy\u1ec1n T\u00e1c gi\u1ea3 s\u1ebd t\u1eeb ch\u1ed1i n\u1ebfu b\u1ea1n kh\u00f4ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n<p><strong>\u0110i\u1ec1u ki\u1ec7n b\u1ea3o h\u1ed9:<\/strong> T\u00e1c ph\u1ea9m ph\u1ea3i mang t\u00ednh <strong>&#8220;nguy\u00ean g\u1ed1c&#8221;<\/strong> (originality) do con ng\u01b0\u1eddi t\u1ea1o ra. S\u1ef1 s\u1eafp \u0111\u1eb7t, tuy\u1ec3n ch\u1ecdn, ch\u1ec9nh s\u1eeda k\u1ebft qu\u1ea3 c\u1ee7a AI m\u1edbi l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9.<\/p>\n<p><strong>b. V\u1ea5n \u0111\u1ec1 &#8220;T\u00e1c ph\u1ea9m ph\u00e1i sinh&#8221; (Derivative Works)<\/strong><\/p>\n<p>N\u1ebfu b\u1ea1n d\u00f9ng AI \u0111\u1ec3 d\u1ecbch thu\u1eadt m\u1ed9t cu\u1ed1n s\u00e1ch ho\u1eb7c t\u00f3m t\u1eaft m\u1ed9t b\u00e0i b\u00e1o:<\/p>\n<p>B\u1ea1n c\u1ea7n xin ph\u00e9p t\u00e1c gi\u1ea3 c\u1ee7a t\u00e1c ph\u1ea9m g\u1ed1c.<\/p>\n<p>B\u1ea3n d\u1ecbch\/t\u00f3m t\u1eaft do AI l\u00e0m ra \u0111\u00f3 <em>c\u00f3 th\u1ec3<\/em> \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 quy\u1ec1n t\u00e1c gi\u1ea3 n\u1ebfu b\u1ea1n (con ng\u01b0\u1eddi) \u0111\u00e3 bi\u00ean t\u1eadp l\u1ea1i (Post-editing).<\/p>\n<p><strong>c. D\u1eef li\u1ec7u v\u00e0 Quy\u1ec1n nh\u00e2n th\u00e2n<\/strong><\/p>\n<ul>\n<li>Vi\u1ec7t Nam \u0111ang si\u1ebft ch\u1eb7t vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh\/gi\u1ecdng n\u00f3i c\u1ee7a ng\u01b0\u1eddi th\u1eadt \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m &#8220;Deepfake&#8221; ho\u1eb7c AI Avatar. Vi\u1ec7c s\u1eed d\u1ee5ng AI \u0111\u1ec3 nh\u1ea1i gi\u1ecdng ho\u1eb7c t\u1ea1o h\u00ecnh \u1ea3nh ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng xin ph\u00e9p l\u00e0 vi ph\u1ea1m nghi\u00eam tr\u1ecdng c\u1ea3 Lu\u1eadt D\u00e2n s\u1ef1 v\u00e0 Lu\u1eadt SHTT.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>3. Chi\u1ebfn l\u01b0\u1ee3c B\u1ea3o h\u1ed9 Th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (E-commerce)<\/h4>\n<p>T\u1ea1i Vi\u1ec7t Nam, cu\u1ed9c chi\u1ebfn tr\u00ean Shopee, TikTok Shop, Lazada kh\u1ed1c li\u1ec7t h\u01a1n nhi\u1ec1u so v\u1edbi c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng. H\u00e0ng gi\u1ea3 c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n ch\u1ec9 sau 1 \u0111\u00eam.<\/p>\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c 3 l\u1edbp ph\u00f2ng th\u1ee7:<\/strong><\/p>\n<ul>\n<li><strong>L\u1edbp 1: X\u00e1c l\u1eadp quy\u1ec1n &#8220;Official&#8221; (Ch\u00ednh h\u00e3ng)<\/strong>\n<ul>\n<li><strong>\u0110\u0103ng k\u00fd Shop Mall\/Official Store:<\/strong> C\u00e1c s\u00e0n (Shopee Mall, LazMall) y\u00eau c\u1ea7u gi\u1ea5y ch\u1ee9ng nh\u1eadn \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u t\u1eeb C\u1ee5c SHTT. Khi l\u00ean \u0111\u01b0\u1ee3c Mall, b\u1ea1n m\u1eb7c nhi\u00ean \u0111\u01b0\u1ee3c s\u00e0n b\u1ea3o v\u1ec7 cao h\u01a1n 80% so v\u1edbi shop th\u01b0\u1eddng.<\/li>\n<li><strong>T\u00ean shop:<\/strong> \u0110\u0103ng k\u00fd t\u00ean shop tr\u00f9ng v\u1edbi t\u00ean nh\u00e3n hi\u1ec7u \u0111\u1ec3 ng\u0103n ch\u1eb7n k\u1ebb kh\u00e1c \u0111\u1eb7t t\u00ean g\u00e2y nh\u1ea7m l\u1eabn (V\u00ed d\u1ee5: Tr\u00e1nh vi\u1ec7c b\u1ea1n l\u00e0 &#8220;Minh Lam Official&#8221; m\u00e0 c\u00f3 shop kh\u00e1c \u0111\u1eb7t l\u00e0 &#8220;Minh Lam Store VN&#8221;).<\/li>\n<\/ul>\n<\/li>\n<li><strong>L\u1edbp 2: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 IP Protection c\u1ee7a S\u00e0n<\/strong>\n<ul>\n<li>T\u1ea5t c\u1ea3 c\u00e1c s\u00e0n l\u1edbn \u0111\u1ec1u c\u00f3 c\u1ed5ng b\u1ea3o v\u1ec7 quy\u1ec1n SHTT (IPR Portal).<\/li>\n<li><strong>H\u00e0nh \u0111\u1ed9ng:<\/strong> Upload Gi\u1ea5y ch\u1ee9ng nh\u1eadn \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u l\u00ean c\u1ed5ng n\u00e0y <em>tr\u01b0\u1edbc khi<\/em> c\u00f3 vi ph\u1ea1m. Khi ph\u00e1t hi\u1ec7n h\u00e0ng nh\u00e1i, b\u1ea1n ch\u1ec9 c\u1ea7n g\u1eedi link vi ph\u1ea1m (Takedown Request), s\u00e0n s\u1ebd x\u1eed l\u00fd r\u1ea5t nhanh (th\u01b0\u1eddng trong 3-5 ng\u00e0y) thay v\u00ec ph\u1ea3i ki\u1ec7n t\u1ee5ng ra t\u00f2a.<\/li>\n<\/ul>\n<\/li>\n<li><strong>L\u1edbp 3: &#8220;B\u1eaby&#8221; h\u00ecnh \u1ea3nh (Watermark &amp; Metadata)<\/strong>\n<ul>\n<li><strong>Watermark th\u00f4ng minh:<\/strong> \u0110\u1eebng ch\u1ec9 ch\u00e8n logo \u1edf g\u00f3c (d\u1ec5 b\u1ecb c\u1eaft). H\u00e3y ch\u00e8n watermark m\u1edd \u0111\u00e8 l\u00ean chi ti\u1ebft quan tr\u1ecdng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n<li><strong>B\u1eaby k\u1ef9 thu\u1eadt s\u1ed1:<\/strong> Trong c\u00e1c \u1ea3nh s\u1ea3n ph\u1ea9m ch\u00ednh, h\u00e3y c\u1ed1 t\u00ecnh \u0111\u01b0a v\u00e0o c\u00e1c chi ti\u1ebft nh\u1eadn di\u1ec7n nh\u1ecf (v\u00ed d\u1ee5: m\u1ed9t m\u00e3 s\u1ed1 nh\u1ecf x\u00edu tr\u00ean bao b\u00ec, m\u1ed9t c\u00e1ch th\u1eaft d\u00e2y gi\u00e0y \u0111\u1eb7c bi\u1ec7t). Khi \u0111\u1ed1i th\u1ee7 copy \u1ea3nh, h\u1ecd s\u1ebd copy lu\u00f4n c\u1ea3 &#8220;b\u1eaby&#8221; n\u00e0y, \u0111\u00e2y l\u00e0 b\u1eb1ng ch\u1ee9ng th\u00e9p \u0111\u1ec3 b\u00e1o c\u00e1o vi ph\u1ea1m b\u1ea3n quy\u1ec1n h\u00ecnh \u1ea3nh.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&#8220;Hy v\u1ecdng b\u00e0i vi\u1ebft \u0111\u00e3 gi\u00fap c\u00e1c b\u1ea1n n\u1eafm b\u1eaft b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 S\u1edf h\u1eefu tr\u00ed tu\u1ec7 n\u0103m 2025 c\u00f9ng c\u00e1c c\u00f4ng c\u1ee5 th\u1ef1c chi\u1ebfn \u0111\u1ec3 b\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n doanh nghi\u1ec7p.<\/p>\n<p><em>Disclaimer:<\/em> B\u00e0i vi\u1ebft n\u00e0y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u01b0 duy c\u1ee7a con ng\u01b0\u1eddi v\u00e0 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 d\u1eef li\u1ec7u c\u1ee7a AI Gemini. Ch\u00fang t\u00f4i \u00e1p d\u1ee5ng AI h\u1ed7 tr\u1ee3 v\u0103n phong v\u00e0 th\u00f4ng tin, nh\u01b0ng con ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u1ef1a ch\u1ecdn, ki\u1ec3m ch\u1ee9ng v\u00e0 t\u1ed5ng h\u1ee3p th\u00f4ng tin, vi\u1ebft l\u1ea1i n\u1ed9i dung \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00e1c n\u1ed9i dung gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ec3 g\u1eedi \u0111\u1ebfn b\u1ea1n \u0111\u1ecdc.&#8221;<\/p>\n<p><strong>Ph\u1ea7n 3<\/strong>: <a href=\"https:\/\/wincolaw.com.vn\/vi\/bai-3-xu-huong-tuong-lai-2026-boi-canh-tai-san-so-huu-tri-tue-toan-cau-2026.html\">B\u1ed1i c\u1ea3nh xu h\u01b0\u1edbng SHTT n\u0103m 2025<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xu h\u01b0\u1edbng t\u1ea1i Vi\u1ec7t Nam: C\u1ea3i c\u00e1ch Ph\u00e1p l\u00fd v\u00e0 Th\u01b0\u01a1ng m\u1ea1i h\u00f3a N\u0103m 2025 \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng trong h\u1ec7 th\u1ed1ng ph\u00e1p lu\u1eadt SHTT c\u1ee7a Vi\u1ec7t Nam v\u1edbi c\u00e1c s\u1eeda \u0111\u1ed5i mang t\u00ednh &#8220;c\u1edfi tr\u00f3i&#8221; cho t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7. Xem l\u1ea1i ph\u1ea7n 1: c\u00e1c xu h\u01b0\u1edbng c\u1ee7a SHTT 2025 tr\u00ean [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[101,9],"tags":[],"yst_prominent_words":[],"class_list":["post-6483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-so-huu-tri-tue","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts\/6483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=6483"}],"version-history":[{"count":9,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts\/6483\/revisions"}],"predecessor-version":[{"id":6499,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/posts\/6483\/revisions\/6499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/media\/5686"}],"wp:attachment":[{"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=6483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=6483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=6483"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/wincolaw.com.vn\/vi\/wp-json\/wp\/v2\/yst_prominent_words?post=6483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}